#myindustry

Disclaimer: I work for Johnson & Johnson.  The views in this post are my own and do not reflect the views of my company.

The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented.

Theodore Levitt; Marketing Myopia (1)

#myindustry – the pharmaceutical industry, or the…

The world of retail is changing. Whilst many of the old values like helpful customer service and a welcoming store environment still hold true, they are being continually joined by new ones. Mobile payments, Click & Collect, in-store tablet browsing are all part of a modern age where customers expect a single, seamless shopping experience that might begin on their phone or even in their car…

Chase Jarvis

Chase Jarvis is another commercial photographer who has kind of the same style as Ravi Vora. They have the kind of realistic documentary style to their photos. They show the product in use rather than in a studio. Or as in the Naked ad, a mix of both still life and action.

If I remember correctly I have heard Chase Jarvis describe himself as a Commercial lifestyle photographer. I think that is a great way to describe what he does, cause he really has a special way of showing of the product he has to and does it in a way that gives you the feeling of how it is to be a part of whats happening in the photo rather than just seeing it.

Ted talk on photo realism

This Ted talk isn’t directly connected to my project on commercial photography. But it does combine some of the same elements. In the talk he talks about that it’s important to be creative and understand what you want to make. You need to plan everything very well. First then you can create something amazing even though it’s just a composite of many images. The way I think this connects best to my project is that the do need to do a lot of planning. They work under a lot of press from their client who needs the photos before a deadline. Therefor planning is absolutely key and it needs to be done.

Ravi Vora

Ravi Vora is an American commercial photographer. He’s work is completely different from Karl Taylor’s work. Even though they both do the same kind of work. 

But if you look at it from a companies prospektive I think they could benefit using both of the photographers if they release a new product. They usually want a still life shot showing of the product in a detailed way, and thats what Karl Taylor specialise in.

But they would also want to show the product in use, how does the new running shoes perform when running, or at least how do they look? Thats when Ravi Vora’s kind of photography is perfect. He shows products being used and he does it in a very nice way.

Karl Taylor

Karl Taylor is a UK based commercial photographer. He specialises in still life and fashion photography. Compared to Joey L. he has a much more clean and shiny look to his work. Most of it is shot in a studio lit by strobes. 

He also have a lot of tutorials online on youtube, showing different techniques and tips he uses. 

Joey L.

Joseph Anthony Lawrence, best known as Joey L, is a fairly young commercial photographer. He has a distinctive style with amazing lighting and very natural looking images. He often combines natural light with strobes, and blends them together beautifully.

A lot of his commercial work has a kind of documentary style to it. It feels like he has been there to capture the moment rather than being in a studio. 

In addition to all his commercial work, Joey also do a lot of portraits. He has shot countless celebrities.

He also have some amazing personal work thats worth checking out as these are some of the photos hes most famous for.

Here is my interview with Glenn Meling, I have translated as good as I can, but there might be some small mistakes. He did not answer to all of my questions, but he said he was gonna answer the rest when he got time, but I haven’t heard anything from him since.

The questions without an answer is the ones he didn’t write anything on.

What motivates you?

How to you get ideas?
I get ideas from movies, tv-series, different kids programs that I watch with my daughter, comics and random things I see when I’m outside walking or driving.

When did you start working as a photographer professionally and what motivated you to start professionally?

What kind of qualities do you feel is important for a photographer to have?

Do you work as a photographer full-time or do you have another job on the side? 
I’ve got a flexible 50% job on the side which makes it so that I can work on photography whenever I want. I don’t think I will go away from that no matter how good money I would make on photography. I really like things as they are now.

Whats the best part of being a photographer? 
I think that has to be to get the opportunity to meet people and execute ideas and what I want with the photos with the people. (kind of hard to translate that one)

How do you get inside the door to the industry? How do you get jobs?
My experience is that hard work and never giving up. Have a lot of photos to show and last but not least have or get contacts.

Whats the hardest part about working as a photographer?

Where did you get the idea to photograph action figures? 
I’ve always been a fan of Superman. In 2011 or 2012 I found a very good action figure of Superman that I bought. When I got it and looked at how good the quality was I thought: Why not try to photograph it. So I did, and then I though it would be cool with a picture of Superman and Batman so I ordered a Batman in the same quality. Then it just continued like that. I now have about 50-60 action figures and statues.

What kind of equipment to you use? And what’s on your wish list? 
I use a Canon 5D Mark II with 24-70mm, 100mm and 14mm. When it comes to flash I use Paul C. Buff’s Einstien. I have no wishes for new equipment, but I’m considering buying Canon 5DS R when that comes on the market.

How is the job market in Norway for photographers?