The sign above the entrance in the above picture displays that this shop offers the services of dry-cleaning, alterations and ironing. The name of the shop is written in the largest font in order for it to have prominence on the sign. The rest of the text is in a slightly smaller font as it is additional information. A telephone number is written in bold font in order for it to be easy for customers to see. There are also various pictures found on the sign which further emphasize the services that are offered by this business as an iron, a washing machine and items of clothing are associated with dry cleaning services.These images with the written cues portray multimodality.
There are also three other signs that are present in this picture. All three of them forbid anyone who is not a client of the shop from parking in the space outside of the shop. The fact that there are three of the exact same sign in a small space emphasizes fact that the owners of the shop are adamant about the parking space being exclusive to their customers.The use of the red colour on the sign signals that it is a warning sign and thus also draws attention to an audience due to its brightness.
The signs displayed in the above photograph are all bottom up as they have been made and placed here specifically for the purpose of this shop and also has been done so either by worker or owners of the shop.
