For #StoriesMW, weâre sharing the tale of Betty Fordâs âBloomer Flag.â
After noticing the national flags flying on diplomatsâ cars as they arrived at the White House as well as the American and Presidential flags displayed on the Presidentâs car, Betty Ford had a question: âIf the President gets flags, why shouldnât the First Lady?â
In answer Dick Hartwig, then the head of Mrs. Fordâs Secret Service detail, and Rick Sardo, the White House Marine Corps aide, presented her with this specially designed flag on June 24, 1975. Hartwigâs friend Sarah Brinkerhoff handmade the pennant for the First Ladyâs limousine.
Made of blue satin and trimmed in white lace with blue and red stars, the flag features a pair of red and white bloomers in the center as a play on Mrs. Fordâs maiden name, Bloomer. White text above the bloomers reads, âDonât Tread on Me,â a slogan frequently used  by the American colonists to garner up patriotism and morale during the American Revolution. The letters âE.R.A.â below stand for the Equal Rights Amendment, an indication of Mrs. Fordâs strong support for the proposed amendment. The ERA, an amendment which would give women equality under law through the United States Constitution, was first introduced to Congress in 1923 but was never given enough support to be ratified.
Although it had been designed for her car Mrs. Ford displayed the flag on her desk in the East Wing.
Betty Fordâs âBloomerâ Flag
First Lady Betty Ford Displaying Her "Bloomer" Flag with Agent Dick Hartwig, White House Marine Corps Aide Rick Sardo, White House Photographer David Hume Kennerly, and East Wing Staff Members Nancy Chirdon and Carolyn Porembka, 6/24/1975