And Yet Another Look at the LES
Last Wednesday, we made our way back to the Bowery. Our destination: New Inc. Behind a heavy door attached to the New Museum and several keycard checkpoints exists the home of the New Museum led collaborative incubator. New Incās goals includes a creating a think-space to generate ideas and encourage the New York creative community. The feel of the space is very New Museum/Google start-up, all glass rooms and shiny white furniture and Mac computers and a work-space bar with accompanying stools.
There we met up with Bennington alum Lindsay Howard, who like our internet-art thesis friend from the previous week, is very interested in the digital art world and creating a feasible market for it. Can you buy digital art, an otherwise non-tangible media? Can you own a website as art? How about a Youtube video?
The answer is yes.
The art market has adapted to encompass this new wonderful part of it. Itās also an interesting way for artists to have more control over their artwork. It doesnāt just go to the buyer to never be seen again until it shows up at an auction. It can still be seen by the public and still generate more value, some simply by the increasing number of views. Itās incredible to think about.
Artists set their own terms in what the buyer owning the art actually means. Some gift the buyer with a physical object such as a customized flash drive. Others add the ownerās name to the web address bar. While it will continue to exist online, the buyer owns the art.
Though digital art certainly still has its critics, itās not going anywhere and the market for it is certainly growing.
Artists Alliance/Cuchifritos Gallery/Essex Market
Artists Alliance is a non-profit dedicated to supporting emerging contemporary artists. The organization offers studio space, residencies, and also runs a gallery, Cuchifritos, located Essex Market. It has also initiated a cool project where artists take over empty stalls in the market and implement some kind of pop-up art exhibition.
The Artist Alliance space is located in what used to be a school. Itās creaking floors and ragged walls are now dedicated to creative work: artist studios, a gallery, theaters, and the remnants of past art exhibitions.
Cuchifritos in Essex Market
Down the street from Artists Alliance is Essex Market. Inside of Essex Market is Cuchifritos Gallery. Located at the end of the gallery behind glass doors Ā is Jules Gimbroneās exhibition for Threshing Floors.
The moving soundtrack beneath and around the installed pieces. A bench that you can feel free to sit on. It's very tactile tease of the senses.
Essex Market Inside of Essex Mart is proof that art does exist in the everyday world and that an exhibition/gallery space can certainly be a food stall. The idea of a gallery space existing alongside of tea and cookies and canned beans is pretty awesome.
The artists exhibiting in the stalls were prompted to create something that people would not take. One artist presented lots of things glued down. Another offered just a peek inside a curtained out space held apart by a couple of large bricks.
It shows that art doesn't have to be this huge, deep meaningful thing but something simple enough to exist in between the stalls of a market but complex enough to draw a few minutes attention away from grocery shopping.
It's nice to think that someone who doesn't go to galleries or art museums or even think of art in this way will see art in some new way.













