From Blog to Brand - an Interview with the Miscellaneous Mum
Reblogged from The PR Warrior:
I recently posted a thought piece around the question: 'Have We Seen the End of Blogging as We Know It?'
A few days later I spotted this interview by Tim Lince with Karen Andrews from Miscellaneous Mum reinforcing my theory there's a bit of action happening out there in the blogosphere. Some bloggers are becoming bona fide multimedia content creators; they're building a trusted personal brand, gaining a committed tribe of followers and becoming more and more professional (and influential) by the day. The more committed are starting to monetise their efforts.
Exciting times! Enjoy the interview.
GUEST POST: Tim Lince, Influencing.com.au (follow on Twitter - @influencingau).
Influencing has a chat with Karen Andrews, the founder and editor of Australian parenting blog Miscellaneous Mum, about how the Australian blogosphere is evolving and how bloggers are creating a brand from humble blogging beginnings.
Andrews is part of a revolution in Australia at the moment, with a number of popular blogs being offered the chance to move to other mediums - such as Lorraine Elliott at Not Quite Nigella signing a book deal with Penguin Books recently. So there’s no doubt the whole scene is growing in popularity and, crucially, in influence.
Miscellaneous Mum is another blog that’s breaking the mould of no longer being just a digital-only platform, and Andrews has moulded a brand and actually created subsidiaries with the ‘Miscellaneous’ title - such as Miscellaneous Voices, the first book about the Australian blogging scene, and Miscellaneous Press, the book publishing arm of the business.