#multiculturalmarketing

At Elemento, we take every year very seriously, so we wanted to give you a heads-up. “What should I expect during my long – but so short – 12-month life?” you may ask. Well, first of all, Elemento is ready to welcome new clients, like P&G, Disney and a few others that are ready this year – your year – to become our partners. Next, our co-founder, Marco López, is now part of the board of AHAA: The Voice of Hispanic Marketing. Additionally, our team has been growing, and there even more people will be coming in to squeeze in some more creativity – with a strong dose of ROI – into every single program we do. What else…? Oh yeah! We know our clients at Coca-Cola and Target are going to have great year, because multicultural has become a core of their strategic imperatives.

This year, we can also tell you that the total market approach is old news. Our clients have been doing it since a while back, so please let some of this year’s conferences know that it’s no longer an innovation, and refer them to your cousins 2012 and 2013 (don’t send them to 2014… he still thought it was something new).

We also foresee our company expanding – but more on that later. We don’t want you to freak out with so much information just yet, 2015. You will also see us visiting many time zones, but we hope you don’t spill the beans of success ahead of time (like when the Walking Dead social media team gave away the finale). That would suck. In fact, let us handle your social media – we have an amazing team that is ahead of the game and quite resourceful.

Please be kind to us by making sure the days that we have to finish pitches are the days that are magically extra long. (We hope this is not a huge request.) We also want to ask that you own every hour, of every week, of every month, and make sure our team of experts can account for every hour as well – it can only lead to profitability.

2016 is already looking at you, so let’s set the bar high. If I can give you one last word of advice, please be good to us… and maybe you should partner up with the sun; we need some good weather and warmth. We have a feeling your year will be the one to beat.

Now, get ready, set… GO!

Sincerely,