Corporate video evaluation
For one of our units at college we had to create a corporate video which is a promotional video for a company, this needed to have two main elements which were interviews and cutaways/filmed footage. Me Bethany and Aimee were told we would be creating two videos for London Dance Academy. Bethany was made the director for this project, so she had to go London to meet the owners of the company to have a meeting about how they wanted the video to look and what they wanted to include.
The following week Bethany told us the outcome of the meeting. We found out the owners didn’t really have anything particular in mind so we were allowed to have full creative control of how the end product will look.
On the 30th of September me, Bethany and Aimee went up to London to film some test shots. This was to allow the rest of the group who did not go to the meeting have a look around and see the space we had to film in and have a rough idea of what we will be filming. When we first arrived we got to met and speak to the co-owner who Bethany had the meeting with. Shortly after this we still had a bit of spare time before the classes started so we had a quick look around the three studios in the academy and took pictures of each, this would then help us when we are back at college to decided what equipment we would defiantly need to take with us when we do the actual film shoot and what risks we might have to watch out for.
Looking at the pictures and footage back at college we had some decent shots but most were really dark as the lighting in the studios was very poor we decided at that moment we would use flo lights as these looked more natural as the dedo lights would have been too yellow. We also noticed that we would have to be care when filming in one studio as there are mirrors on majority of the walls so when we have lighting set up we would have to make sure we don’t get that in shot or the other camera.
We started to get to work on schedules as we needed to know when we could go back up to film, this started numerous emails between Bethany and Alexe to sort out dates. We needed some time to prepare and they needed time to let their students know about the filming as on the day of our test shots we had problems with people not wanting to be filmed and teachers not being too happy with us filming their classes. Not long after the dates were set for the following week to which we would end up filming for 4 days straight.
On the 7th October we went up to London to start our 4 day shoot. On each day Alexe told us what interviews she wanted to film, we had interviews with mostly teachers at the academy who all teach a variety of classes from pole dancing to extreme stretching. We even had interviews with Alexe herself just talking about the academy in general. Each interview was filmed differently with something to resemble the class in shot. Overall id say all the interviews went really well and we didn’t have any major problems with any of them.
Throughout the hectic week we filmed a variety of different classes from taster pole class to acrobatics. Depending on what studio we were filming in depended on the layout we had the equipment set up. No major issues came up with filming classes only a few small problems which included some people still not wanting to be filmed and batteries running low in some of the later sessions.
I believe that I did the best job I could while out on shoot. I didn’t have a specific job role. As there were only three people in the crew, as we were not allowed to have any boys on crew and no other girls were available to help out, this meant that we all had to pitch in as much as we could to make up for the lack of crew members. We all took it in turns to do some camera work as we took two cameras up London with us, we all helped to set up lighting and we all helped to set an interview up.
Even though I would say I was mainly in charge of sound for the whole production as on one else did this job as they didn’t know how to work the equipment, but I believe I did a good job on this as sound for nearly all interview came out to a good standard only one interview didn’t because I was rushed for time and had to attach the microphone to the interviewee quickly to which I didn’t attach it tight enough so it fell loose when they did tricks making the interview sound muffled and unusable.
Once filming was all completed Bethany took over the edit completely as she knew how she wanted it to look. I had no part in the edit and no say in how the end product looked, but I liked the job Bethany did as the end results looks great and it’s something that we can all be proud of as we all had a big part in the project. Alexe at the London Dance Academy was pleased with the overall result of the videos as it shows off the academy in a great light. This means we achieved our goal of what we originally had set out to do.