#mprm

MoviePass® Announces Partnership with Hollywood Movie Money® Offers Moviegoers Unlimited Movies for a Monthly Fee

Service to Benefit Avid Moviegoers and Movie Industry

MoviePass Inc. announced today it will enable film enthusiasts across the country the ability to attend unlimited movies for a fixed monthly fee to encourage greater attendance at theaters. Users will be able to subscribe to the monthly service at www.moviepass.com.

The MoviePass service will be available nationwide as an invitation only Limited Private Beta. Charter subscribers will be able to extend invitations to friends and family.

MoviePass will be using Hollywood Movie Money’s system to access the 36,000-plus screens in their theater network. After making their movie selection, MoviePass subscribers will print out Hollywood Movie Money vouchers to take to the theater. A full mobile version of the MoviePass service is in the works for early 2012 deployment.

“Because MoviePass will be paying theaters the full price of admission using the Hollywood Movie Money system, the theater industry benefits as well as the fans,” said Ron Randolph-Wall, CEO of Quantum Rewards, operators of Hollywood Movie Money. “With theater attendance down we believe that any opportunity to drive moviegoers back to theaters benefits exhibitors, studios, and the creative community alike.”

Stacy Spikes, co-founder, MoviePass, said, “Great movies are meant to be seen on the big screen and we are passionate about delivering an innovative service that will give fans more reasons to go to the movies.”

Hamet Watt, co-founder, added, “Fan response to the MoviePass concept has been incredibly strong so we know there is pent-up demand for unlimited access to the movies.”

MoviePass members will have the opportunity for exclusive access to advance industry screenings, premieres, events, promotions, set location visits, prizes and perks that are usually reserved for Hollywood elite.

MoviePass will be testing a Zone pricing model based on the average ticket price in a member's market.

About MoviePass®, Inc.

Headquartered in New York, MoviePass is a first ever exclusive subscription service that provides film enthusiasts the ability to attend unlimited movies at a fixed monthly rate. MoviePass is founded by leading technology and entertainment entrepreneurs Stacy Spikes and Hamet Watt and is backed by major investors including AOL Ventures, True Ventures, Lambert Media, Moxie Pictures, Brian Lee, Diego Berdakin, MJ Eng, Ryan Steelberg and Adam Lilling. For more information, please go towww.moviepass.com.

About Hollywood Movie Money

Headquartered in Lake Tahoe, Nevada, Hollywood Movie Money has been the leading provider of promotional movie tickets for over 25 years, with over 1.4 billion tickets issued to date and in 12 countries. Founded by Ron Randolph-Wall in 1988, Hollywood Movie Money has been the preferred provider to the studios and an innovator in the promotional rewards market through Quantum Loyalty Solutions™.