#mozblog

There is no secret that digital marketing has significantly altered the online landscape. As new technology is developed and major disruptors continue to influence digital marketing’s evolution, marketing strategies must constantly grow and evolve in order to stay relevant.

The simple truth is this: In the ever-changing digital landscape, what worked today might not work tomorrow.

The key to delivering the best ROI is to stay abreast of the latest updates and trends in our field by adopting a student mentality. The most successful digital marketers dedicate time each week to staying ahead of the curve and understanding what works. But finding time to stay up to date with the dizzying array of algorithm updates, emerging technology, and the latest consumer data can seem nearly impossible for even the most veteran marketer.

To help, we’ve put together the following list of the 20 best digital marketing blogs to help you stay up to date with the latest SEO news and digital trends in 2020.

Read on for some incredible marketing content, prepare to bookmark most of them and see if your favorite digital marketing blog made the list. If not, please share your suggestion in the comments below – we’re always hungry for meaty marketing content, and we can’t wait to see what you’re reading, too.

1. The Moz Blog

The Moz blog, better known for its SEO toolset, is a blog that covers all topics related to search and inbound marketing. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. It’s one of the best platforms to get the latest news about online marketing. The site includes proven insights on earning customers through winning search strategies.

2. Content Marketing Institute

The Content Marketing Institute is the leading organization on global content marketing education and training. It helps brands attract and retain customers through compelling and multi-channel storytelling. Naturally, its blog provides only the best ideas and expertise for content marketers every day. Its site has custom research and touches on topics like building your audience, measurement, and overall industry news. CMI provides strategies from the greatest content marketers out there and is a must-read for anyone looking to get the industry’s best advice.

3. Search Engine Journal

Search Engine Journal is widely seen as the go-to source for SEO news. It often sources news directly from Google and shares advanced tips around SEO and PPC. If you’re looking for the latest algorithm update or want to ensure your company is following best practices, SEJ is one of the first places your team should check out.

4. Search Engine Land

Search Engine Land covers entire aspects of digital marketing, advertising and promotions technology. It also features breaking news, trending topics and forecasts with data projections. Along with the in-house team, Search Engine Land entertains articles from subject matter experts that are equipped with proven success. The publication publishes blogs that allow the reader to take actionable insights to improve their online marketing efforts.

5. SEMRush Blog

 Most know SEMRush for being one of the digital marketing industry’s top tools as an in-house toolkit that specializes in competitive research. But did you know it also has an outstanding blog for search marketing professionals? Its thought leadership content provides useful advice on everything from optimizing websites to link building strategies and everything in-between. It also helps readers make sense of any new algorithm changes so that your brand doesn’t miss a beat.

6. Marketing Land

Marketing Land is a sister publication of Search Engine Land. Their publication publishes daily posts including breaking stories, industry trends and tips and tricks of various aspects of the digital marketing industry. In addition to digital marketing best practices, the blog also touches on areas such as email marketing, social media and much more.

7. HubSpot

HubSpot is the marketing automation company that invented inbound marketing. For those unfamiliar with the term, it’s the business strategy of attracting customers through valuable content. Naturally, there’s no company doing inbound better than HubSpot. A big part of its strategy is creating valuable blog content on almost every topic imaginable from a marketing standpoint. As a result, HubSpot’s blog is read by millions of marketers daily and is a go-to source for anyone looking to learn the most cutting-edge strategies.

8. Backlinko Blog

Backlinko is a site founded by Brian Dean designed to give marketers the strategies and techniques to get higher rankings. His blog focuses exclusively on SEO and traffic-related tips to help marketers improve organic search traffic. In fact, he claims to offer new subscribers the same tips he used to double traffic in two weeks. All of his posts contain comprehensive guides to help marketers know everything they could ever need around a particular topic.

9. Convince and Convert

Convince and Convert is hailed as the No. 1 content marketing blog in the world, according to the Content Marketing Institute. The blog contains advice related to social media, content marketing, word of mouth marketing and customer experience. The blog focuses on explaining the “so what?” for your business and includes topics like best email subject lines and how to optimize your website for voice search. Much of their content even includes templates so you can easily implement the recommendations that are provided.

10. Unbounce

Sûrement une des sources américaines les plus pertinentes sur le SEO et l'inbound marketing.

Yippee! The terrifying comedy roller-coaster which is shMOZle is back on the rails and open for business after last night's little hiccup. Just roared through another rehearsal; there were screams, laughs, tears and a little bit of wee even peeped out. That's the mark of a shMOZle performance.

But then isn't that what performance and writing is all about; pushing yourself, learning and improving? You can't have the light without the dark. Yes you need confidence to perform but if you're so full of confidence that you can't see your own failings, then that is a major failing. With every mistake I've made I've learned a little bit more, pushed myself that little bit harder and made the show a whole heap better.

Another rehearsal today, four tomorrow, a quickie on Saturday, rest on Sunday ready for the London unveiling. Which I'm not at all worried about as I'd previewed shMOZle six times in Brighton so have a pretty good measure of the show. But then... this is me, saying that, before the show. After? I might have changed my mind.