#moveb

Identity

Identity is often considered the totality of the way an organisation presents itself. What different audiences perceive is often called its image.All organisations have an identity whether they explicitly manage it or not and whether they are aware of it or not.An Identity can project four things:• Who / What it is• What it does• How it does it• Where it wants to goIdentity manifests itself primarily in three main visual areas:• Products and services – what is made or sold• Environments – where it is made or sold• Communications – how it explains what it doesAdditionally to this is:• Behaviour – how it behaves (internally and externally)

Logos

Logos or brand identities are usually one small part of a far bigger identity package, which can include a new name and slogan, the development of a brand architecture and numerous applications of a corporate visual system and verbal tone of voice. However, the fact remains that the logo is the focal point of any identity system and the key to its acceptance.  The logo is the compression of meaning into just a few memorable marks, the distillation  of the big and complex into something simple.Logos often consist of signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties  to community groups and schools. Logos also identify individual products  and services.

Indents & Bumpers

A production logo, ident or station identity is a logo used by movie studios  and television production companies to brand what they produce.  Production logos are usually seen at the beginning of a theatrical movie  or video game (an “opening logo”), or at the end of a television program or  TV movie (a “closing logo”). Unlike logos for most other media, production logos can take advantage  of motion and synchronized sound, and almost always do.Video Bumpers are short visual openers, mostly in form of logo animation, that serves as an intro, outro or to sandwich online video content. Bumpers are great way to increase visibility of a brand and make things  such as a YouTube channel easily memorable for any audience. With the addition of moving image and sound, a static logo can be transformed to convey a variety of different qualities, personality and emotions through visual metaphors.

Considerations