#monetization model

What is OTT?

OTT stands for “over the top” that means video content from the OTT platform streaming directly through the internet.If You need to access video content from the OTT platforms you must subscribe to the plan which you need in the platform.

In previous years everyone consumed video content or favourite shows through the cable Tv provider,but now only the subscriptions,internet and smart devices is need to access the movies,web series or favourite shows in the platform like Netflix,Amazon Prime,Hulu,Disney+Hotstar,etc.

Why use OTT?

Convenience- The On-demand video streaming services are dominating as people can watch trending movies ,favourite shows whenever they want and wherever they want.Users can unsubscribe at any time.

Connectivity- video on demand movies and TV shows require high speed internet connection and PC or smartphones.Video on demand streaming service makes it easy.

Low cost- cost wise video streaming platform is more affordable than cable TV. If you choose a video on demand platform, the subscription package is lower than the cable TV provider.

Variety of content- video on demand consumers get to see a variety of content by different genres,languages,and many options are added to.

Device- Consumers are able to  watch the content anywhere at any time,only need is smartphone, tablet or laptop.

Best monetization model for OTT platform:

SVOD-The definition of SVOD is a type of service that users enter into a Video on demand platform they need to pay for subscription to watch the favourite content in the VOD platform like Netflix,Amazon prime,Disney+hotstar,etc.

AVOD- AVOD means advertising video on demand.This model allows users to view the content for free.This platform generates revenue through running Ads.This model attracts an audience.In this method advertiser pay money to video streaming platform.video streaming platform place the advertisement in middle of the videos,viewers watch ads for the content.

TVOD- TVOD means transactional video on demand. In this setup ,viewers pay a one-time fee to watch your content live,download it or rent it.This model is followed by i-Tunes,amazon prime,youtube,etc.

Things required to build an OTT platform:

Choose a niche

Streaming the right content 

Finding an apt VOD solution provider

Video quality

Security

Features should have for OTT platform

UI and UX

Account creation and user login

User profile

Powerful search

Payment gateway

Multi Language support

Security

Choosing a right solution provider:

If your looking to find out how to start an OTT platform,you need to choose the right OTT platform provider in the market,here some best solution provider in the market

What is video on demand?

Video on demand as the term suggests is a way of streaming video content from the platform,they can access at any time,anywhere which you need is smartphone,laptop,tab,smart tv.You can access through the internet..If you are considering creating your own video on demand platform you should choose the right solution provider for your success.

Main steps to create video on demand website:

Choosing a niche

Profitable business model

App development

Best user interface and experience

Security

There are three main types of models are there for VOD business:

Transactional video on demand (TVOD - In this setup ,viewers pay a one-time fee to watch your content live,download it or rent it. 

Subscription video on demand (SVOD) - This is the model using like netflix,amazon,etc.They charge a recurring fee in exchange for unlimited access to their content.

Ad-supported video on demand (AVOD) -Advertising video on demand model,users consume the content for free.The OTT platform generates revenue via ad.companies post their ad in the middle of the video streaming.example:youtube,mx player,voot,etc

Advantages of video on demand platform:

More Engaging audience

Wide range of opportunities

High Quality content 

Powerful analytics

Monetization model

User features:

Home page

Registration & login

User profile

Consumer features:

Searching video

Video library

Video player experience

Subscription option

Payment gateway

Factors of streaming website success:

User friendly interface

Multi platform support

Multiple language availability

High end quality video

Storage space

Final thoughts:

OTT or over-the-top that refers to delivering the content via internet connection instead of broadcast provider or cable operator.OTT platforms offer good quality content for low price.You can watch your favourite shows ,movies,web series.

Famous OTT streaming  platforms are Netflix,Prime video,Hulu,Disney+Hotstar,etc. 

OTT platform most successful in some other industries:

Media and entertainment

Health and care 

Sports and fitness

cooking

Religious

Kids

Top OTT solution provider:

 white label VOD platform provider in the market:

Innorelay – With too many OTT platforms on the web, Innorelay offers 100% customization that is needed to make your platform unique and immersive. Enhanced security, advanced monetization options and good CMS are added advantages

     Best  features:

Multi device support

Multiple Monetization model 

Strong security

4K HDR video streaming quality

Analytics support for tracking,monitoring and reporting

Dacast – It offers good ease of use and high-end features. Video hosting, CMS and technical support are additional benefits (though the support services depend on your pricing model)

      Best features :

API based video interface

Adaptive bitrate streaming

Simple content management system

Monetization model with secure transaction 

24/7 technical support

JW player – It is known for its HTML5 JW video player for OTT content. It supports a great player but limited security features for its high price.

      Best features:

Video cloud integration with ad-supported delivery solution

It provides HD video streaming quality

You can get white label service for best branding

24/7 customer support

Vimeo – It is a very popular video streaming and hosting service provider. High bandwidth live streaming and advanced analytics are some of the highlights

             Best features 

Open source video API

VOD communication tools for better engagement

 Optimized storage and media repurposing workflow

Easy uploading,transcoding,and organization of videos.

Find a top solution provider 

For any brand or any business live streaming helps to engage the audience in real-time.It also increases visibility, eventually expanding their brands influence.

What is live streaming?

Live streaming platform is a virtual tool that allows you to live stream in real-time. It helps to upload your live footage instantly.All you need is an internet connection and enabled device like smartphone,laptop,tablet,etc.

Things to consider before choosing a live streaming platform

Participant limit: The number of people who can appear in the live broadcast.

Branding: live streaming helps to promote your brand.

Streaming limit: The number of hours you can stream.

Multistreaming: multi streaming platform helps to expand your reach.

Top Live streaming solution provider:

1.Innorelay-Fully customizable End-to-End VOD solution

Innorelay is the competitive video on demand solution provider in India.It ensures a fully customizable and white label service for video streaming platform.based upon the business needs software can be created for any  video like movies,live sports,education,fitness,etc.

Best  features:

Multi device support

Multiple Monetization model 

Strong security

4K HDR video streaming quality

Analytics support for tracking,monitoring and reporting

2.Dacast-Broadcast quality 

Dacast has been providing high quality streaming and premium media content on the platform.It provides hosting,managing,monetizing of live demand videos through a secure platform.

Best features 

API based video interface

Adaptive bitrate streaming

Simple content management system

Monetization model with secure transaction 

24/7 technical support

3.Kaltura-Saas Powered video experiencing

Kaltura is the professional video on demand solution provider,powered by  SaaS technology.It offers a customizable and flexible platform solution.It is a large service provider and best enterprise.

Best features 

Open source video API

VOD communication tools for better engagement

 Optimized storage and media repurposing workflow

Easy uploading,transcoding,and organization of videos.

4.Brightcove-Live & on demand video streaming platform

Brightcove is the simple,functional video on demand platform.Their platform  supports a variety of revenue models,including pay-per-view ,subscription,etc.

Best features

Video cloud integration with ad-supported delivery solution

It provides HD video streaming quality

You can get white label service for best branding

24/7 customer support

5.IBM cloud video-Live & video streaming platform

It offers a multiple content delivery network to gain a wide audience.The platform provides video hosting & video streaming solutions in various features.The primary function of IBM is live streaming.

Best features

4k streaming

Supports for mobile streaming

Reliable video streaming

Live streaming & VOD hosting

6. Vidizmo

Vidizmo’s content management system is equipped with a highly commendable all-in-one solution in live streaming technology. Vidizmo video streaming for multiple purposes including corporate communication, training, learning and compliance, education and entertainment.

Best features

High quality playback

Security

Content management

24/7 customer support

Final decision:

There is a huge opportunity in the fitness industry to generate  more revenue than before using live streaming platforms. The fitness industry has had huge growth after covid-19,everyone is waiting to reopen the gym but fitness streaming platforms give training through  live streaming to generate revenue during the pandemic.nowadays every gym they used to start streaming platform to increase the revenue.

What to consider before starting the streaming platform

Two types of streaming opportunities is there:

Live video streaming

Pre recorded video 

Live streaming video benefits:

Real time workout

Editing is not important 

Able to schedule the classes

Live interaction 

Pre-recorded videos benefits:

Tutorial benefits

Watch video at anytime

Easily edit the video 

If we have a doubt able to pause/stop/forward the video

Choose the monetization model

Pick the monetization model among your business model.

Transactional video on demand (TVOD - In this setup ,viewers pay a one-time fee to watch your content live,download it or rent it. 

Subscription video on demand (SVOD) - This is the model using like netflix,amazon,etc.They charge a recurring fee in exchange for unlimited access to their content.

Ad-supported video on demand (AVOD) -This model like pay-TV,the AVOD model relies on advertising partners for funding.youtube is the familiar example in the world.

Features for fitness appFind a top solution provider 

User features:

Home page

Registration & login

User profile

Consumer features:

Searching video

Video library

Video player experience

Subscription option

Payment gateway