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An idea, big or small, already established or just starting up needs to be marketed online for it be known all over the world. This has become a crucial part of the success of any brand whatsoever. In fact, effective online marketing is the main reason for the instant success of labels like Zappos, Airbnb, yelp, MasterCard to name a few. In this modern technological world, every business needs to be online for it to be a success because the old fashioned way of marketing is apparently ‘too slow’. Now, what is the fast track way to carve a formidable niche for oneself online? It is a three letter word- SEO meaning Search Engine Optimisation. Seems simple enough? Well, actually it is.

Optimising a website straightforwardly means to bring it up from one of the back pages to the first one in any search engine. You can do it yourself, or approach any digital marketing company in your respective city for help. I would recommend you to go with a digital marketing concern because they know what to do and have tons of experience that can come in handy to tangle the complex web that is online media and marketing.

SEO and Google:

Google is probably the most used search engine out of all the options available. Getting your website on Google is free and an easier task than you think.Fortunately, or unfortunately, Google does not follow any algorithm for placing a website on the first page. But there are a few insider tricks that can get the job done. This is a mixture of both technical and creative aspects of digital marketing.

The following are a few dependable techniques to enhance the ranking of your website:

1) Keyword phrases: Whatever be the domain of a website, there exist a handful of phrases that are one can say rather easily recognised by Google as “keyword phrases” of that field of work. The inclusion of such phrases can help Google in identifying your brand and possibly bringing up it's ranking as well. First, have a basic knowledge of what these so-called keywords could be and then begin to sprinkle them in your content. Be aware of the number of words and avoid repetition (that is just the worst!). Repetition and spamming can paint a bad picture on your label.

2) Name of the page: Use of catch-phrases by itself cannot make the cut in Google. Along with appropriate and attractive keywords, a unique name for the page is pivotal. Having a distinct name does not necessarily denote to keeping a name that does not represent who you are as a brand or service. Preferably, a title lucidly conveying what you provide to the world as a business. For example, an article or page about penguins is easily recognised if its title contains the word “penguins”.

3) Connections to and from the page: The next thing Google looks for is the quantity and quality of links present on the page. Utilise interfaces inside web pages as an approach to underline watchwords. Caution must be exercised in the links you put up. Some can prove to be harmful in the long haul. There is no pre-determined number of links to help you, but just make sure to use connections that match your description.

4) User-friendly graphics: Put up useful graphics, illustrations or pictures relating to the content because people like images and one picture can speak a thousand words with a simple glance. Additionally, this allows space to compose some keywords.

5) Responsive website: Over the years, the number of people scanning content on the mobile phone, tablets and similar gadgets has been on an alarming rise. Therefore, designing a web page so that it can be viewed in full screen on any electronic device can play in your favour any day. Also, Google has shown that responsive neighbourliness is a google positioning sign.

6) Blogs: Writing a blog (or) video blogging can provide an efficient platform to reach a much wider audience. Most people turn to blogs for any help. Hence, maintaining a blog that is authentic and offers real time tips and views definitely has a higher chance of being successful.

7) Sitemaps: A sitemap is a page specifically created for listing and linking to all the other major pages on your site. This allows one to generate ‘search spiders’ that can aid in locating pages quickly and with more relevance to the search in question. Hence, every page can now be found easier for both the spider and the user. This leads to the website being optimised with significantly fewer clicks.

8) Updating content: The last but certainly not the least, one should update the written content regularly. This can help to keep the page fresh and up to date on all the advancements in the respective field of work.

Advantages:

Executing the above-mentioned tricks can optimise your website for free of cost. Well, if you are willing to spend a couple of bucks on marketing, paid promotions through advertisements and pop-ups on various browsers. The next doubt that comes up is “how are such tactics going to help my website? Successful optimisation of a website in the right sense can bring up the rank of that website in search engines such as Google, Bing, Yahoo, etc. Improvement of the rank of a website is one of the most direct gains of SEO and SEM. Boosting the ranking can provide indirect monetary benefits as well. Upon reaching the first page of a search engine, the number of views automatically goes up. This can lead to increased online and offline sales for the establishment.

Let us share with you few more profitable points that can play out in your favour:

Presently, there are supposedly over 2 billion people online. 93% of online activities start on a search engine. This means that people or potential customers may actually be searching for your product (Or) service online. SEO tends to pull in essential traffic that may prove to be beneficial for you. Therefore, it is advisable that every establishment invests some time and money in Search Engine Optimisation and Social Media Marketing.

Now, the most prominently used search engine would be Google, among others like Yahoo, Ask.com, Bing, etc. People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing. Optimising your website online keeps your clients more informed and in touch with your brand almost on a daily basis. This can influence their purchase making decisions substantially.

SEO has been proven to give smaller companies an edge over the Giants in their field of work. It gives you a chance to expand and explore more. Once a website has been optimised, it can expand into other branches of the same field of work. This way, one can increase the offline sales as well and possibly earn more popularity and profit.