#moblieapps

By Brittany Moye

I hate searching for important and relevant news.

I have one folder on my iPhone filled with different news apps, CNN, NPR, Buzzfeed, etc. I am constantly switching between my iPhone apps and my laptop bookmarks to stay fully informed on all the latest news articles.

Recently, I stopped using them in favor of this nifty news-reading app called Nuzzel.

I am obsessed with Nuzzel because it creates an incredibly smooth and simple newsfeed based on what my friends are reading and sharing on other social media and what their friends are sharing. You receive a feed of headlines that are relevant to what your friends or family find interesting that they are tweeting about.

I don’t have to skim through the news anymore because my friends and family are sharing the news that is important. Most of my friends and family are between the ages of 20-45 and they are sharing the news that is actually interesting to their interest or concerns. I am able to stay updated on local news and uprising trends and conflicts. Extremely relevant to any PR professional.

Nuzzel has acuminated over 3719 downloads just this week, according to App Annie’s download rankings.

Features

When using Nuzzel, you can read stuff that is relevant to your friend’s interest. Most of my friends and family read similar news outlets, however, they might pick out other articles that interest them that I did not necessarily see or think of interest. This allows me to be observant of what the public is concerned with or what might interest them. PR professionals can continue to stay up to date on any news stories.

There is a feature on the app called friends-of-friends feed. This is most interesting because it surfaces interesting information from a further reach, however still relevant to my social bubble.

Apple has numerous apps like Twitter, Facebook, or other social media platforms that feed news stories just as efficiently. However, Nuzzel appears to solve the problem in mobile news distribution; creating news-feed aggregation in a revenant and timely manner, while staying interesting.

Why I like Nuzzle –

While using the app this week, I noticed the amount of notification that I receive are not “too much”. I have my notifications set to notify me no more than 5 times a day. Nuzzle will usually notify me when more than 5 of my friends have shared the same article – meaning it is picking out the ones shared more in order to meet my 8 a day-limit without sending me the most recent articles shared. I love this feature because I am not being fed random news articles or stories, but popular news articles or stories.

Direct links to the articles allow me to pull up the original source of the content. This feature is especially essential to PR professionals when quoting and referencing news sources are required to write a credible press release or blog post.

Timely news articles allow me to stay up to date on the latest news stories shared by my friends and family.

Interface

The app is extremely easy to use in mobile. Displayed on the left-hand drop-down menu is newsletters, top news, top videos, discover. I like to view the top videos section to see what my friends are watching and sharing. More information could be shared with video content that article content did not cover. And I LOVE videos.

The content on Nuzzle is easy to find or search.  Nuzzle keeps articles organized by friends in the last 24 hours. I have spent hours on Twitter or Facebook searching for a specific article that my mother shared yesterday afternoon. Nuzzle’s easy organization of old news shared by friends within the last 24 hours keeps track of very popular articles that I might have missed.

Nuzzle Newsletters – a feature that allows you to create your own newsletter in minutes. This newsletter can be shared with friends or on the app for user to subscribe to stay in touch with the daily news. This feature is so cool for PR professionals because you can create your own newsletter that shares all the articles you thought were personally interesting or relevant while gaining engagement or subscribers. PR can release articles relevant to their business and gain subscribers all in one app.

Suggestions

My only suggestion might be a feature that allows you to download the articles and read offline. Sometimes when I am borrowing I don’t have enough time to read all 8 articles at that moment. The easy store of articles would help keep me updated and involved with important news.  

Wish App: If I could have the ultimate app for PR blogging or content creation it would have a similar foundation to Nuzzel because I believe it is important to stay up to date with what others are reading or interested in. The app would have a feature to organize relevant hashtags to stay up to date on trending topics or styles for each platform. Hashtags have been a popular feature in mobile development and continue to keep information organized and categorized. Last, the app would have a schedule feature that allows posting and sharing content easy and simple to post from a mobile device on multiple different platforms.  

FACEBOOK INGIN SEMUA PERUSAHAAN MERANGKUL MOBILE

Facebook mengumumkan bahwa ada 5 juta pengiklan aktif yang menggunakan platform mereka pada Senin pekan lalu. Perusahaan ini melaporkan bahwa ada 4 juta pengiklan pada September 2016, 3 juta pada Maret 2016, dan 2 juta pada bulan Februari 2015. Instagram mengumumkan 1 juta pengikan pada awal tahun 2017. Fakta penting yang coba dijelaskan oleh Facebook adalah mereka menciptakan alat untuk memberdayakan 5 juta bisnis ini.

Sebagai platform, Facebook bekerja untuk membuat pemilik usaha untuk lebih mudah mengontrol dan memperbarui apa yang mereka lakukan untuk perusahaan mereka melalui smartphone. Sebagai contoh, Facebook baru-baru ini memungkinkan bagi pemilik Facebook Page untuk mengembalikan iklan yang berkinerja tinggi dengan satu kali klik, termasuk kemampuan untuk mengubah penargetan, melalui aplikasi.

Mendukung banyak bisnis dengan lebih banyak alat adalah cara Facebook mengubah platformnya sebagai tambang uang sembari menarik lebih banyak perhatian konsumen untuk memakai aplikasinya. Hal yang paling mudah kini menemukan salon rambut lokal melalui Facebook. Bisnis tak harus selalu beriklan. Bahkan lebih 65 juta perusahaan memiliki Facebook Pages, sehingga mayoritas tak melakukan pembelanjaan iklan melalui Facebook.

Perhatian utama untuk beberapa perusahaan yang mengandalkan atau baru mempertimbangkan untuk menggunakan Facebook adalah jejak rekam perusahaan ini pada transparansi (atau malah tak ada). Selama bertahun-tahun, Facebook membuat algoritma yang selalu berubah sehingga membuat media yang menang dalam traffic bisa jadi menurun drastis pada perubahan terbaru. Hal yang sama terjadi pada pemasar sebelumnya. Sebaliknya, pemilik usaha kecil hanya memiliki dana dan waktu yang terbatas untuk bereksperimen.

 Facebook mencoba untuk mengatasi masalah ini. Selain Client Ad Council yang mencakup beberapa biro iklan terbesar dan brand yang melakukan belanja iklan gila-gilaan, Facebook meluncurkan website yang didesikan untuk pemilik usaha kecil dan menengah. Layanan ini disebut Facebook Small Businsess Council.

 Situs baru ini menampilkan cerita lebih dari 40 bisnis UKM yang menggunakan dan merasakan manfaat dari Facebook. Facebook juga bekerja untuk memperluas jumlah tahun ini. Saat ini, titik-titik yang difokuskan berkoordinat di AS, India, dan Jerman.

 Facebook juga mendidik pemilik bisnis untuk memiliki dengan mengoperasikan program e-learning yang disebut Blueprint. Layanan ini tersedia dalam 10 bahasa dan melayani lebih dari 1 juta pengguna unik. Orang-orang telah mengambil lebih dari 2.5 juta program di lebih dari 150 negara. Ada pula yang menciptakan program studi baru untuk mengelola video dan menyalin suara, A/B testing, dan iklan televisi.

As marketer has taken on the phrase, "digital transformation," it has lost exact meaning and has gone down into a limbo state of vague terminology and buzzwords. On the other hand, in the hands of a knowledgeable practitioner, digital transformation means an organization that places customers at the center of its operations and processes.

Most important, how well do we know our addressees, their concerns, and the levers that shape their decision to buy.

 What are the most significant and basic rudiments of digital transformation?

As a matter of fact, the first important feature of digital transformation is putting the purchaser right in the middle in your reasoning as well as your execution and operations. By this way, you characterize achievement, what does esteem look like for you, and who is a motto of your story?

Computerized change is not about it just innovation. It's not just about computerization. It implies rethinking your plan of action. It implies reclassifying purchaser engagement and the worth you bring and distinguishing new channels. In case you're a maker who's been offering through block and mortar and now taking a gander at on the web, at e-commerce, social business, or versatile trade.

It is making those option channels. It is attempting to be whatever the buyer needs, rationalist of the channel.

The third viewpoint is driving business operations. Once more, contingent upon who you are and what industry you might be in, it could be anything from what GE is doing, to robotizing and digitizing back end operations inside medicinal services. It could be what producers are doing; it's store network. It could be with 3D printing. I think every one of those cases is truly the third rise inside digital transformation.

 It’s about breaking the stereotypes

 It's joining at numerous levels. It's union from an information outlook; we talked about that on the grounds that, once more, rationalist of industry, we as a whole trust we know the buyer in view of the information. In any case, we truly don't, on the grounds that our information is divided, either by channel or online and disconnected. It's the manner by which you drive discussions so that you really comprehend her as one individual, as one person.

 How would you drive merging as far as your innovation environment? We regularly discuss showcasing advances and how huge an industry that is getting to be. Be that as it may, the open door there is not what number of these innovations you bring, but rather how very much associated they are.

Also, thirdly, how you drive merging as a matter of fact and engagement outlook? Where you don't take a gander at the world as computerized and physical, or advanced and conventional, yet genuinely trust it is one world that we work in.

The main issue is everything that we do in our reality is either detached by channel and touch focuses or secluded by the diverse parts of an industry. What's more, where we need to go, rather rapidly, is separating the storehouses, driving merging at the large scale level and a small scale level.

Contemplating buyer esteem, a few associations like Amazons, Uber, and Aetna acknowledge it. They are the ones separating the storehouses and obstructions. Furthermore, henceforth, they drive much more grounded shopper experience, better and more grounded purchaser esteem, and narrating.

Mobile web site is that the good platform to begin for wide selling stretch. If you have got a project to initiate a mobile presence for your business or organization, the terribly very first thing are coming back to your mind is whether or not you would like to develop a mobile French telephone web site or develop a mobile application for users to transfer (app). At a primary look, each mobile web site and apps look just about similar. For deciding that is most suited to your business wants can rely on range of things, which incorporates target market, budgetobtainable and lots of additional options.

Difference between mobile app and mobile website:

Before you'll be able to assess the benefits of a mobile web site vs. Mobile app, it's vital to know the key variations between the two. The mobile websites and mobile apps, each ar accessed on hand-held devices like tablets and smart-phones (e.g. iPhone, robot and Blackberry). A mobile website is extremely a dead ringer for the other web site that consists of browser-based hypertext mark-up language pages that ar e associated along and accessed over the net (through wireless fidelity or 3G or 4G networks). The feature that differentiates a web site on telephone from a typical website is that the incontrovertible fact that it's primarily designed for the smaller hand-held show and touch-screen interface. Like any web site, a web site on a telephone will show information pictures, text content and conjointly video. There are different mobile specific options conjointly which may be accessed, like click-to- decision (to dial a phone number) or location-based mapping. Apps are the particular applications that are downloaded and that are put in on your mobile device, instead of supplied with a browser. varied users visit device-specific portals like robot Market, Apple’s App Store, or Blackberry App World to transfer apps for a given software system. Rather like a web site, the app can also pull content and also the information from net, or the content will be downloaded while not net association.

The Better option – an App or a Website:

When deciding thinks about to create a native app or a mobile net, the selection depends entirely on your finish goals. The higher possibility would be an app, if you're developing AN interactive game. however if you would like to produce mobile-friendly style & development or content to the widest audience, then mobile web site is that the most suitable choice for constant. In a number of the case, there may be the choice that you just would like each a mobile web site and a mobile app. however it doesn't create any sense to develop an app while not already having a mobile net. In general, a web site on a telephone ought to be thought of your opening move in developing a mobile web presence, whereas an app is employed for developing application for a selected purpose that cannot be effectively accomplished via an internet browser.

When an App makes Sense:

·          Personalization: If your intended users need to use your app in a personalized manner on day-to-day basis then an app provides great way to do that.

·          The Processing Required: Mobile web browsers are increasingly good at accessing certain mobile-specific functions like click-to- call, SMS and GPS. But, when you need to access a user’s camera, then app will be the best option for you.

·          No connection required: If you need to provide offline access to content or perform different functions without a network, then the app makes more sense.

·         Gaming: For various interactive games (like Angry Birds), then app is the best choice to opt for.

The Conclusion: