#mobinable

Mobinable conquered making mobile landing pages simple. If conquered is far too much to claim, we would bring it down to mastered!

Starting today, we are happy to announce that we have "taken away" the pricing from our pages.

(image source - http://www.flickr.com/photos/hlkljgk/1227416397/)

Why did we do it?

We wanted simpler pricing plan for our customers. We talk to a lot of you, and we realized that a fixed monthly pay as you go might not be the best way to move forward.

We will admit one thing here - pricing is not an easy task.

So, if it's not pay as you go, what will it be like?

We think it should be more on the lines of Pay as you Gain! So, if you get benefited, then you pay us. Even if this means we losing some of our "fixed" revenues (no matter if you gain or not), it would mean simply charging you for no good reason. 

So, while we are working on the new pricing strategy, we thought why not open the doors to the world of mobile engagement. 

So folks, knock yourself out!

So does that mean Mobinable will not charge at all?

Well, NO! We like to watch movies, eat food and occasionally buy gifts for our loved ones - apart from dire need to having a cell phone with unlimited data plan, a great internet connection, all the possible handheld gadgets - which means we need $$ to pay our bills.

So, we will get feedback from you on the new pricing plans, once we see your usage pattern and feedback from you on what it works best for you.

What happens to the current customers and their campaigns?

Go ahead and create campaigns and use them. We are working with one customer at a time, and trying to understand the pattern.

The existing campaigns will not get affected and will continue to work the way you have configured them.

Mobile was a hit in 2012. If the mobile fever hasn't caught on you, go through the links below. If you are already a mobile fanatic then you need to read through the rest of the post. A small compilation of links and tools which we recommend.

Tools

http://www.springbox.com/mobilizer/

http://validator.w3.org/mobile/

https://developers.google.com/speed/pagespeed/insights

http://progrium.com/localtunnel/

Watch out

http://www.lukew.com/presos/preso.asp?29

http://www.businessinsider.com/the-most-important-people-in-mobile-advertising-2012-6?op=1

http://www.theadvertisingclub.org/

http://inner-active.com/landscape.html

Tips and Tricks

http://labs.thesedays.com/blog/2010/07/16/10-tips-for-designing-mobile-websites/

http://www.thinkwithgoogle.com/mobileplanet/en/

http://www.quora.com/Mobile-Marketing/How-do-I-create-a-mobile-optimized-email-campaign

Blog/ Website to follow

http://mobithinking.com/mobile-awards

http://www.mobilemarketingwatch.com/

http://mobilemarketer.com/

http://www.mmaglobal.com/

http://blog.mobinable.com :)

Just wishing a successful 2013 was not good enough. So, we tried to curate some of the best Mobile Marketing Stuff which we have noticed around on the internet. Hope you enjoyed reading. And we wish you enjoy 2013 even more.

Great that you have started serving mobile ads, or thinking of using mobile ads for your business. However, your duty of putting up ads doesn't get over by just selecting an ad engine and serving ads. What is important for you to think is

What happens when someone clicks this ad from their mobile device?

Certainly when your ad is clicked, the control gets redirected to a web page or for better terms - a landing page. Thus, comes another piece of work for you

How to create a great mobile landing page?

In our next post we shall talk about what constitutes are "great" mobile landing page.

And unlike desktop browsers (which are handful), there are hundreds of mobile devices. So, your landing page need to consider most of those devices, various sizes, data speed, OS etc they bring in.

What is making us write this post is a simple test we did from our mobile device. We saw the below ad, and clicked on it. You will not believe that it took to the normal business.com website, which by the way, is not mobile optimized. See for yourself below.

The above landing page is not even mobile intelligent, forget about a clear call to action. Also, if you notice, the landing page is nothing but the business website. Now clearly, I am not going to surf through the entire website on my mobile device to search for that particular router.

Take an example of mobile landing page done right, this time by Microsoft. See image below.

Business should not forget that browser ads are very different than mobile ads, and if you do not pay attention to the details, you are not losing your money but also damaging your brand reputation.

How Mobinable can help?