@katespadeny brought their traveling shop to SXSW this year. This year's event had several major brands offering temporary stores or Brand activations including @hermes @dccomics @rachaelray among others. You can expect even more pop ups coming in '19. #popup #popupshop #popupstore #brandactivation #branding #marketing #advertising #shopping #katespade #mobilepopup (at Austin, Texas)
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