#mobilepaymentanalysis

“This is all still early-stage stuff, but it’s not a far jump from here to connect Google Maps to, say, Android Pay and produce a powerful new package where users can not only see what prices are on the map, but also actually pay for those items direct from that map.

While in some cases it might not work as well as others, it might work very well in certain situations. The hotel stay may be one of the best; since most hotel stays require some kind of credit card anyway, why not connect it directly to Android Pay and make the payment for a night’s stay that way?”

“The sheer amount of purchasing history and store based location data becoming available will allow for new models around cross-selling and upselling for retailers. We also should start to see the cash register transition out consistently around the US - who needs to stand in line for a cash register when you have a payment system in your pocket? Many places, like the Apple Store, have limited the number of cash registers and we expect that more companies will begin turning their employees into mobile point-of-sale agents.”

‘U.S. merchants now have even greater incentive to upgrade to new dual-purpose card readers: the readers’ ability to accept smartphone-based mobile payments. Security-wise, smartphones can do everything smart cards can do and more. Smartphone users increasingly demand self-service options for accessing product information, receiving notifications and special offers and paying. And brick-and-mortar merchants have discovered that they can deliver superior shopping experiences to smartphone users through personalization and contextual engagement. Here are some options for mobile payments.’