Mobile In Campaign Manager Assessment
 1. Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections. How might they target these users with a different creative than other users? Connection type Browser Browser Android 2. Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign. Which report can you generate to provide them this information? Cross-Device Conversions Standard Basic Both Cross-Device Conversions and Standard Basic reports Audience Performance 3. KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager? Traffic two ads under one placement and use targeting to direct each user to the correct ad Traffic a single ad and let the users direct themselves Use HTML5 Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically 4. What kind of creative would be best suited for smartphone users? Creative with action-driven messaging, such as "Download now!" Highly interactive and entertaining creative requiring a long time to experience Creative optimized for large screens Large creatives that require lots of bandwidth and high connection speed 5. DinoWorld wants to track how many users installed their Android app after clicking their ad. What is one supported way to track these installs? Link the Google Play account to Campaign Manager and enable tracking Have your developer write code to embed within the mobile site Use HTML5 to create an interactive ad that tracks app installs Cannot track app installs 6. Your client has a desktop and a mobile version of their website and wants to track the two separately. How do you set this up using Floodlight tags? Create separate tags for each version of the site Use one tag as it will automatically adjust You should not track mobile sites as they are not compatible with Floodlight Only focus on tablet users 7. Sally's team has developed creatives that look really great on tablet devices. What time of day might she expect her tablet audience to peak? Evening Early morning Mid-morning It stays constant all day 8. Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details? Platform type or Environment Rich media Device ID No dimensions need to be added 9. Which of the following is a benefit of using HTML5 for mobile advertising? Uses device IDs instead of cookies Can create complex effects Requires sophisticated development tools Works only with mobile devices 10. You're using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this? Mobile mid-range Mobile web Mobile in-app Mobile high-end 11. What mobile environment has the same functionality for Campaign Manager placements and Floodlight as desktop browsers, but optimized for mobile screens? Google Play Tablet Mobile web Mobile in-app 12. How are conversions tracked on mobile apps? Cannot track conversions on mobile apps Cookies Google Play Resettable device IDs passed into Campaign Manager tags Read the full article
