#mobileconcierge

A Mobile app and mobile website are both accessed on handheld devices, whether a smartphone or tablet. This is their main similarity, and due to this people often think they are the same thing. However, there are some major differences between a mobile app and mobile website. In this blog posts our experts will briefly go over some of these differences in order to make a clear distinction between the two.

Mobile websites are essentially just extensions of a company’s website but optimized for a smaller screen. Whether that screen is a mobile phone or tablet, websites need to be optimized to fit the new screen size. Mobile visitors will abandon their search if they have to zoom in and out constantly just to be able to navigate through a site. 

Mobile browsing has officially surpassed desktop so all websites should be optimized for mobile. Visiting a mobile website doesn't take up and storage space on a user’s device and they just need to have an active internet connection in order to be able to use it. Updating a mobile site is straightforward, regular website updates just need to be made. A mobile site is not personalized for the visitor, this is another key difference.

A mobile app has to be downloaded and installed on a smartphone or tablet and usually serves a different purpose from a mobile website. Apps have to be specifically coded and developed with app software. In this respect they are very different from mobile websites, because those are just extensions of a desktop site. 

Mobile apps take up storage space on a user’s device and some apps can be used without an internet connection. Apps can often be personalized by the user, who can choose whether or not to receive notifications from the app itself.

We already talked about the Millennials. Your business should focus on retaining this new travellers. Within the demographic of Millennials is a subset called influencers - the ones who are always connected, have grown with a social media presence (they know all about sharing content) in order to appeal to the followers’ interest.