#mobileapplicationdevelopmentcompaniesinpune

Mobile marketing strategies techniques:

There are different sorts and systems of mobile marketing strategies. Google constantly sharp for growing new thoughts and system for better client involvement in the universe of web. In this specific situation, it presents Penguins, Hummingbird, Mobile-First Index, and so on. These progressions need a few changes in marketing strategies too. So mobile marketing come into presence to contend with evolvement in innovation for advancement in living style. Likewise, Facebook additionally presents numerous terms and practices for better client experience and to support advertisers. We should examine different key strategies in detail with effects in regard to an advertiser's view:

 1.       Make your site mobile friendly: -

Mobile-Friendly Websites are Important Now more than Ever... They are a Google best practice, and provide a better overall browsing experience for your website visitors. Additionally, more time is spent browsing the Internet on mobile devices, rather than on traditional desktops.

 2.       Create mobile friendly content: -

Write content based on what mobile users need while on the go. If you’ve been using your PC for writing online, you might think all of your tabs, pages and links are relevant and essential. In this mobile age, they are not.

You have to keep in mind that most mobile devices display content on a small screen. And, mobile users don’t care about your About page. What they care about is why they came in the first place. Writing good headlines is one way to deliver.

3.       Take your brand to mobile users: -

Brands can’t ignore mobile and neither can bloggers, software developers, business owners … you get the picture. One way to get your brand out there is with mobile ads, which you can run through social media and other channels

 4.       Get local with Google My Business: -

Mobile users often look for local information. If you want to deliver, you need to get your business on the local map. Google makes this simple with Google My Business, which also makes it easy for both mobile AND desktop users to discover you.

 5.       Use text message (SMS) marketing: -

According to searches, 58% of smartphone users check their phones at least every hour. They keep their phones handy and are always ready to use them to find information.

 6.       Create QR codes for quick access: -

If you want to take mobile marketing to the next level, then you must start using QR codes. These are common in Japan, where they originated.

QR means “quick response.” The codes store a lot of data and can be transmitted digitally and quickly, making them ideal for mobile device users.

Benefits of having a mobile application developed for your business

 1.Direct Communication and Geo-Targeting Marketing

Mobile applications have demonstrated to be speedy and viable in drawing in client intrigue and conveying item dispatches, new administrations, limited time offers, improved highlights and limited rates.

These immediate correspondences likewise bring significant data, for example, socioeconomics, land areas and shopping conduct concerning your items and administrations, helping you to comprehend the market request and better your deals and marketing methodologies.

 2. Expanded Recognition Builds Customer Loyalty

Building client unwaveringness is a basic and dubious part of marketing a business. Business applications help smoothen this street by building up an association between the client and the brand through consistent updates and notices. These updates make mindfulness about the items and administrations that are offered and urge the clients to make the buy.

Further, it likewise expands brand acknowledgment. In this way, when an application client requires an item/administration offered by the business later on, odds are the client will pick the now-commonplace application over its rivals.

 3. Site Creates Awareness and The App Makes the Sale

At the point when potential clients require an item or administrations, all things considered, they will find it on their cell phone instead of on a PC. Research uncovers that most ventures are made in a hurry while voyaging, mingling and sitting tight for arrangements as opposed to during recreation time where one approaches the PC or work area framework.

As applications are faster, progressively intuitive and simpler to explore contrasted with sites, the accessibility of an application for your business will presumably push the client to pick you for their buy. Its substance is that sites help to make brand mindfulness, for the most part through internet-based life, however applications are the place the vast majority of the deals are brought about.

 4. A Great Tool for Customer Engagement

While business-to-client correspondence is significant for marketing, a turnaround correspondence is similarly essential to keep up client faithfulness. Clients cherish it when their worries and grievances are heard out and settled with negligible slack time and this, thus, enables organizations to construct brand reliability. This is the place applications come into the image. They help to keep up this basic relationship through the online assistance work area and emotionally supportive networks.

The expanded openness to items/administrations joined with decreased expense is the cherry on the cake as far as client commitment.

 5. Encourages You Stand Out from The Crowd

 The significance of an application in getting your business to stand out from your rivals can't be accentuated enough. Now, applications are as yet an uncommon thing and by having one for your business, you can catch the eye of potential clients and catch a huge piece of the piece of the pie. When your rivals get on, you would have by at that point, ideally, viably overseen client commitment and fabricated solid client steadfastness.

 6. Lifts Brand Recognition

With regards to promoting, there is so much happening that it's hard to get your business to stick out. Paper advertisements, outside hoardings, conspicuous sign sheets, web-based life marketing… each different business is doing it. The uniqueness required to construct a brand is particularly deficient. Yet, similar notices when joined with an application that rates high on client commitment can do miracles to support your image reliability.

 7. Improved perceivability

Over the most recent couple of years, there has been an extraordinary move in what people look like for items and administrations. Where once verbal proposals and site perusing was the go-to arrangement, individuals currently like to look into stuff on their cell phones while voyaging, sitting tight for an arrangement and notwithstanding during their relaxation time. Applications are an extraordinary marketing apparatus to benefit as much as possible from this improvement. It catches the eye of the intended interest group and improves the general perceivability of your business.

Mobile apps have turned into a need for organizations these days. Mobile app is gaining more advantages in business. Nearly every business has a mobile app – be it e-commerce, mobile wallet or grocery shopping. Most of the consumers are on mobile devices now and thus it makes sense of marketers to tap into this. Research demonstrates that 81% of cell phone clients generally search for any product or service online and out of this 26% search for apps related to that specific product. While earlier companies felt it was functional to be present on social media, it isn't sufficient at the present age.

Creating an app has become a simple process now with the availability of many app developers and builders. While it may be tempting to use one of the simple DIY app builders, it is unwise to do so. It is always better to consult with the experts and leave it to them to design and develop your mobile app. This way you are assured of quality which is better than saving few bucks but getting a dysfunctional app in return.

Before proceeding with advantages of having mobile app for business, it’s better to look on the features which mobile app have.

 Features which mobile apps have over websites

Push Notifications

Barcode/ QR Code Scanning

Google Maps/ GPS Tracking

Payment Gateway Integrations

Social Media Integration

 Significance of mobile apps in the modern business environment

Following are some of the benefits of developing a mobile app for your business –

1. Available to your clients 24 X 7:

Through mobile app your business can easily access to your customers just by taping on icon. Doesn’t matter you have a business of food delivery, cab services or online product delivery etc your users can easily track your services by just tapping on single button. With the help of GPS/Google maps services users can easily track where the delivery person is.

Imagine if you have to book Uber only through website and there would be no provision of mobile apps. Just to know the location of your driver you have to keep your laptop or your desktop open. Even you have to copy the number of your driver through website in your phone and then you have to call.

So, imagine how your business services can easily reach to your customers. How easier your business operations would be with the help of mobile app.

 2. Customer Engagement

Most companies focus on the flow of information from business to consumer but the reverse communication is equally important for marketing. Companies need to make themselves be reachable to customers who in turn need to be able to reach the companies. An unreachable company risks losing a host of potential customers. A mobile app helps in this regard. It is an easily available platform that customers can turn to voice concerns and complaints or post questions and orders. Even they can easily give their Ratings & Reviews to their products/services. This helps make customer engagement great through a relatively simple platform. Ensure that the processes in the app are smooth and simple as customers abhor complicated procedures.

 3. Provides Value to your customers

One of the things your app needs to do is provide some value to the customer so that they are committed to using your app. This can be done by creating a loyalty program within the app. The more your customers interact with your brand or your application, the more attractive offers they receive. Business can easily share loyalty points, bonuses, promotion discounts with customers through push notifications.

Starbucks uses a method wherein they offer exclusive rewards to app users which thus motivates to visit the store and buy more coffee.  They also allow customers to pay directly from the app and redeem their rewards points. Now a days, many payment gateways supports mobile app integration. Such innovative app ideas can help enhance your brand by providing additional value to customers.

Even now a days, many e-commerce apps like amazon are sending new offers and promo codes through push notifications. Any by just one single tap user can access those offers instantly doesn’t matter where the user is. It’s one of the biggest advantages of mobile app for business! One of the best SDK for push notification is One Signal.

 4. What mobile app does, website can’t

QR code scanning in mobile app

Most companies have a website but they do not see the point of a mobile app. However, what they need to know is that an app always give adds on to their website. One of another great features of mobile app is scanning barcodes.  If someone have e-commerce business then they can’t scan the barcode through website. They need external hardware to scan it where as in mobile app their users can scan it in just one single tap which results saving in the cost of external hardware and its maintenance.

Not even barcode, QR codes are also trending and helps in growing their business. Now a day’s gym owners, restaurant owners etc ask their clients to scan their QR code and get attractive offers, discount & cash back which help their business to attract more clients.

 5. Brand Recognition

One of the biggest benefits of developing a mobile is app is that it allows more visibility and communication to the brand. Instead of investing in expensive advertisements and commercials, developing an app can serve similar benefits. An app is also customizable, which gives the developer the flexibility to tweak features based on what users want. This helps create a better recognition of the brand. Users can also share the link to download the app via referral codes which gives more visibility.

 6. Helps in Direct Marketing

Mobile apps are extremely useful in engaging with customers and communicating information such prices, offers, features, discounts etc. The biggest advantage of an app is that it provides you with a direct channel to your consumer base which helps you in direct marketing. This will also help you identify the information about your customers such as their demographics, geography locations and usage behaviour based on usage on the app. This gives an insight into what strategies are likely to impact your consumer base.

 7. Helps Differentiate

Apps are still not very common place for everyone in the market, however, the importance of it cannot be emphasised enough. It is important for you to get on this train before your competitors start to realise the importance of it. An app can help enhance your business in a lot ways and help you set apart from your competitors. Mobile applications are dynamic, customizable and user friendly and help differentiate you from the crowd.

 8. Builds Customer Loyalty

All of the points mentioned above, in one way or another work towards building customer loyalty. By engaging with the brand and providing value, you constantly motivate them to turn towards you again and again. Now when the time comes, the customer is likely to choose an app that they know and trust over one of its other competitors. The final step is when the customer becomes a brand advocate by recommending the app to others and influencing them to download it.

 Conclusion –

It is undoubtedly known that mobile apps are the future and there are really many advantages of mobile app in business. Mobile app marketing is a whole new arena that has opened seeing the possibilities of how consumers have strongly adopted mobile devices. A company should ensure that they invest time and effort into developing a good app. We have seen that the benefits of an app are tremendous to the company and really go a long way in positioning the company as a strong contender both in the market as well as the minds of the people.

 Having a website is step one but having an app is equally important. Companies should ensure to promote their app in order to attract new customers and persuade them to download the app. The app can then be used to create engagement with customers by providing value to the customer thereby ensuring loyalty. A mobile app is much like the first image of your company and hence it is necessary to invest in its development, production and marketing.