#mobile-best

People first, not Apps, is about bringing the social aspect front-and-center on the phone i.e. seeing what your ‘friends’ are doing (news feed, notifications) and easily communicate with them through messenging (chat heads) and, Mobile Best, instead of ‘Mobile First’, meaning that the primary user experience is focused on mobile devices. A subtle but strategically important change. For Zuckerberg, Facebook on mobile is now the best way to access Facebook services, period.

Rose stated: "We talk about 'mobile first' in 2012, but we want to be 'mobile best' in 2013. We want to create some mobile experiences that simply can't be done on the desktop.