#mobile commerce platform

Today, there are an incredible number of devices available in the market like Desktops, Smartphones, Tablets, Laptops, Phablets, Smart watches and so on… the list is endless. All these devices have brought about a radical change in the way people access online information and view websites.

Internet has transformed into a lifeline for the current generation to search for any information, thus establishing the supremacy of search engines. To reach to the net-savvy people searching for information on the internet, businesses make sure that they appear prominently amongst the search results displayed by popular online search engines. This is where the concept of Search Engine optimization (SEO) comes into being.http://www.storehippo.com/blog/how-seo-tools-benefit-business-performance-on-search-engines

Portability and easy accessibility to uncountable number of facilities and services is the primary reason for an exponential rise of mobile devices. With its advent, features such as Mobile Commerce have emerged to be the face of E-commerce in present times. Devices are becoming more powerful with multiple features and capabilities. This created new possibilities in E-commerce market, making it more amicable for users. Mobile Commerce is the recent materialization of this same facet.

Most of the E-commerce companies work as an inventory-led business model. Online retailers have to either buy in advance or they have to finally build their own inventory to order to provide fast and efficient delivery of products to their customers. There has been an exponential growth in online retailing. While this spells growth for the online retailers, at the same time this has led to an enormous challenge before the mobile e-commerce companies to manage their inventory.

Themes play a vital role in making the looks of website attractive. Themes are akin to the soul of the website which cast a reflection on the image of the brand. Do you judge a book by its cover? Or maybe read the enticing preface to know what the book is all about? Yes, more often than not. Why do you think we have trailers for a movie showing eye catchy visuals? It teases the imagination of the movie goers and makes them go to the movie halls. Would you like to be served a simple plate of food or would you prefer to treat your taste buds with nicely decorated platter? Don’t you like it when you are presented with a nicely wrapped gift rather than receiving a gift in a simple packet? The same holds true for your website. The more attractive the design, the more the web traffic to your online store!

This refers to the movement of the goods from the suppliers to the customers. Logistics players play a key role in moving products through this chain. In fact, Logistics takes the primary onus for success of an e-commerce entity. The products and services have to reach at the right time and the right place and in the right condition! Usually the retailers tie up with a reputed logistics provider for the supply of goods.

From being money guzzlers to turning cash cow: eCommerce players bring profitability at forefront eCommerce players would also need to look at improving operational efficiency with renewed focus on the determinants of distribution, warehousing and logistic costs. Any new venture or a new sector takes time to shape, evolve and become profitable or sustainable. The eCommerce sector is also in the same phase and will take time to attain success.

We have discussed a lot about mobile apps and mobile sites in our blogs. It is a hotly debated topic in the E-commerce industry today. With increase in the usage of Smartphones, mobile devices and better penetration of broadband connectivity, it’s important for every brand to design a relevant mobile strategy.