Video App Install Ads Now Available to Developers Across the Globe
By Jarah Euston, Sr. Dir. of Marketing and Analytics, Flurry from Yahoo
I’m excited to announce that app marketers and developers can now access video app install ads on Yahoo apps and across thousands of apps through Yahoo App Marketing. Research shows that consumers who download an app after watching a trailer use the apps 40 percent more often and 20 percent longer each and every time compared with regular display install ads.
Developers have been seeing success with video app install ads, "Flurry, and now Yahoo, video app install ads have brought us high quality installs and highly engaged customers,” said John Dionisio, Sr. Director Performance Marketing at Zynga. “We rely on them for both new game launches and sustained, profitable install campaigns.”
Typically, App marketing video ads see an 89% completion rate, and users acquired have up to 43% more app sessions than average. Now, through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, marketers can reach users most likely to download their app. Yahoo has made it easier than ever to create video app install ads by adding it into Yahoo Gemini’s self-serve UI.
To start using video app install ads, go to gemini.yahoo.com today, or for more information on Yahoo App Marketing, visit developer.yahoo.com/advertise/.
