Help! My brain is melting!
Okay... so first, I'll start with the wild ride that has been the BTS Monochrome pop up announcement:
The MNCRLogistics website was a super fun way to announce the popup (Shout out to all the smart people that figured this stuff out so I didn't have to!), but I am sure that is not all we are getting. This is building up to something bigger, and I am pretty sure it's related to HYYH and likely the K-drama releasing at the end of the month. I have my theories, but mostly they are fun guesses and I won't get into that now.
My big burning question and reason my brain is melting is over Exception @ 7fictionation on twitter.
Before I get into this, there is a lot of questions and hints and analysis out there over both the official content and what ever the Exception content is. It's looking like Bighit has been teasing this for years and even Tae has a picture on Instagram from 2021 of the same photoshoot released by Monochrome Logistics. I am not going to get into all of it because it's too much, but it's definitely fun if you feel like going down the rabbit hole.
Back to Exception @ 7fictionation. This account is definitely piggy backing off of the Monochrome Logistics content. They have been releasing videos, puzzles and streaming playlists as a countdown to something. The big controversy is over this is legit content. Exception @ 7fictionation follows only three accounts, 2 official BTS and 1 locked account that appears to be related to the @ 7fictionation. The official sites do not follow them back, this is one reason why people this this is a fan account and not legit and it is a good point. However, I am not convinced.
A couple of key things stand out to me that are feeding my delulu:
The account was created in December 2023 (with nothing posted until 4/16/24) and the locked @ 7fn_characters joined in April 2023. With Bighit obviously planning this stuff way back, it seems like any spin off twitter accounts would have been created in advance.
Their first post is a video that teases at HYYH content. Obviously the video and music hint at this, but the 8 25 25 8 is code for HYYH. You can see the video here: https://twitter.com/7fictionation/status/1780121445504319961?s=46
The biggest reason I think this is legit is because it's not pointing directly at the #MNCR_Logistics stuff, it's hinting at something else. If this were a fan account trying to piggyback on the official announcements, it doesn't make sense to be bringing in so much new content. It would make a stronger link to copy the messaging from MNCR_Logistics if this was a fan account trying to look legit.
Puzzles that decode to say: Eternal Dream (banner numbers, same code used in MNCR_Logistics barcode on shipping invoice), Eternal Journey (letter code post), and Monochromatic Future (international morse code post). These are similar to some of the codes from MNCR_Logistics, but seem to add to the messaging, not copy.
Seems to be an emphasis on new key words: "Exception" and "Improve". "Monochrome" is barely used outside reposting BTS_official posts.
And to me, one of the most suspicious pieces of the puzzle is the # use. If you are a fan account trying to piggyback off the popularity of official content, why on earth would you use a completely unheard of, unconnected # that isn't trending to promote your posts?!? #7FN_Excp is all over this account. It is the ONLY # used in their posts. They NEVER use #BTS #MONOCHROME #MNCR or #MNCR_Logistics (the obvious #s to use) in any of their posts, those only appear in posts they reposted from BTS_official. They are hinting at something else.
What do you think???? Personally, I am leaning towards Exception @ 7fictionation being a legit part of the new BTS promotion. I might be delulu and I'll gladly admit if I am wrong, but it feels connected, yet different to me. I think all of this, the Monochrome and this other account, are part of what ever "bundle" the members talked about releasing before Jin completed his service. My personal favorite theory is this is all part of HYYH and could be a song (or dare I hope, ALBUM!) for the new K-Drama releasing at the end of this month.
WHAT DO YOU THINK?!?! I have spent too much tine down this rabbit hole and my brain is mush!
