#mltalks

David and Tom Kelly from IDEO agency went to MIT to talk with us about innovation and creativity. Much of the talk was based on the next book written by them - Creative Confidence: Unleashing the Creative Potential Within Us All.

Tom is very communicative and David is more introspective. Both are fantastic.

Here are some highlights:

Innovation

- Measurement is the main question of innovation. But the real question is timeframe. What is the best: short-term or patience for a long-term mindset? Tom and Kelly believe in a long-term. The problem of innovation is not see the long term.

- It's better to work with innovators than with innovation.

Creativity

- In a organization, creativity can't be produce in silos (like a department of creativity). Creativity is everyone's responsibility. Everyone should be creative in a company.

- 'Creative people' don't exist. Creativity is not something restricted to silos (artists, writers, musicians). Engineers can be creative. Once you hear the the world isn't divided into creatives and non-creatives, you start to think it can be cool to think creatively.

- Creative is not the default setting in the adult human brain. Sometimes you have to choose it, because at some point in their lives some people opted out of thinking they're creative.

Learning (this the part that I mostly agree with Tom and David)