Mitch Joel’s – Six pixels of Separation : Book Report
Mitch Joel has been classified as one of the top 100 Marketers in the world, he has also made the highly regarded top 40 under 40 list. As the president of Mirum (Twist image) a global digital marketing agency, he steers the company to specialize in driving change within the digital marketing realm at a brand level.
Playing on the notion, Six degrees of Separation, which indicates we’re all connected by 6 or few steps. Joel insinuates the connection is much more noteworthy to the point of only Six pixels of Separation. With a quick google search we have the world at our finger tips. It’s a dwelling ground of real people looking for real interactions, where we can connect with communities, individuals and groups to form a voice.
In the B2C world, we’re now part of an era where consumers have the same voice as corporate companies. Feedback and reviewing platforms encourage people to be transparent, allowing the opportunity for communication, in turn encouraging the thoughts and ideas of both business’ and consumers to flow.
This book endorses the tactics, insights and tools to empower entrepreneurs to create an online experience, and be engaged with the online community.
There will be 5 posts summarizing some key points throughout the book:
1) I Google you..Just like you Google me
2) The channels, the opportunities
3) Entrepreneurship 2.0
4) Viral Expansion
5) Know Control











