ID number: 111359

Written by: Kaltham Al Darmaki

Tuesday, September 25, 2018

One of the biggest issues the marketing industry has faced since its early days has been misleading ads which means hiding transparency or using false information of products to buy customers and increase companies’ income. According to a statistic in 2016, the size of misleading ads in whole world was about $800 billion while its size in Arab countries was about $60 billion, surly these numbers have increased because of multimedia specialty.

Misleading ads has many forms such as: cheating consumers using celebrities and influencers on social media to let them speak about the product or posting their images, Imitation of Website functionality, comparative information, lying with statistics by info graphs -in fact stats are easy to distort because most people don’t understand it even experts!

In 2009,  Dr Fanelli’s study showed that 33.7% of data scientists use questionable research practice. It can result in modifying results and biased interpreting of data that help companies to create a good mislead advertisement.

The most popular issue was when Colgate claimed that 80% of dentists recommended the brand! Consumers believed that 80% of dentists recommended Colgate while 20% recommended other brands. It turns out that when dentists were surveyed, they could choose several brands not just one. According to The Telegraph newspaper, this completely misleading statistic was banned by the Advertising Standards Authority, but nowadays many brands of toothpaste promote their products using Brilliant words!

Photo taken by: Kaltham Al.Darmaki

As well as Reebok did with its shoes when they announced: Lab tests “proved” that the shoes work “your hamstrings and calves up to 11% harder and tone your butt up to 28% more than regular sneakers  just by walking!”. The FTC stated that Reebok paid $25 million for this deceptive advertising.

So, we all have to use critical thinking and being aware of these kinds of advertisements especially what affect on our health or skin.

 https://www.minerra.net/misuse-misleading-statistics/

ID number: 111191

Written by: Abeer alajmi

Tuesday, September 25, 2018

Many consumers are exposed to false and misleading advertising by advertising companies that attract them to various media, especially children, as 58% of them are affected by television ads and advertisements in social networking sites that have become an important part of shopping and buying and are the most means Both attractive and silky as they do not take into account the individual's income and the quality of the product.

Can be in the source of the product and its components and the date of production or validity or price and can also show the advantages already exist in the advertised product, using the methods of preference in praise, not exceeding the limit of excitement and excitement of the average consumer, to accept the acquisition of him and ensure increased demand.