TECHXPERIENCE
In the same way that boomers were born connected to an overinflated sense of importance, and X-ers were born connected to an odd sense of superiority-masked-as-cynicism, milllennials were born connected to technology.
So if you are going to make market to millennials, you need to put the messages where their eyeballs are: on their phones. They will literally never see anything anywhere else.
Which is why it’s important for your millennial marketing to show real-life experiences, like concerts, hikes, and beach bonfires. Because: a) this is the only way millennials will ever see the world; and b) if you just show them looking at their phones, like they are doing already, their universe will collapse into a singularity, sucking them into a void from which it is impossible to purchase your goods and services.
