INNOVATING CRAFT
A friend of a friend toured with Crystal Castles a few years ago, but then moved to Detroit to live in a feral house and start a super arty mobile taxidermy truck. He is literally selling stuffed animals. They’re cute-mazing. And SPOILER ALERT: they’re also filled with weed.
TAKEAWAY: When you market, market bold, market authentic, and market like a goddamned mounted panther face.















