5 Strategies for Attracting Millennial Renters
The rental market is dominated by millennials. Additionally, as a multifamily developer, owner, or manager, their propensity to rent as opposed to buy is advantageous to you. Millennials are accustomed to using cellphones and social media since they were raised in an era of quickly changing technology. The top five strategies for luring millennial renters are as follows:
1.Go green. Environmental awareness is common among millennials. They look for eco-friendly brands and products, and the majority are prepared to pay more for them. Make the switch to energy-efficient washers and dryers. Introduce a recycling program where citizens may categorize recyclables. Create a community garden where locals can plant and raise food if you have outdoor space.
2. Include a community workplace in your structure. You should try to meet the demands of millennials who work from home because so many of them do. Coworking space is a highly desired apartment amenity that will immediately appeal to millennials. Create conference rooms out of spare rooms for gatherings. Provide complimentary WiFi and other business necessities including printers, stationery, and coffee makers
3. Provide both self-guided and virtual tours. Prospects can watch a movie or look at 3D models of your open positions online thanks to virtual tours. Through self-guided tours, potential tenants can see an open space in person without a lease representative present. If they don't have to arrange an appointment, take time off work, or deal with pressure from leasing agents, millennials are more likely to visit an apartment. And the first step to signing more leases is bringing in new prospects.
4. Invest in security system. The digital revolution was at the heart of millennials' upbringing. By putting money on cove smart security amenities, you as a multifamily owner or manager can sate millennials' technological needs. By integrating these solutions across your property, you'll put your building ahead of the competition since the real estate sector has been rather hesitant to adopt property technology.
5. Accept payments made digitally. Invest in a platform that allows rent to be paid online for your residents, and promote digital rent payments to potential tenants. Residents will like the thoughtful addition of allowing credit card payments. And by taking digital payments, you'll probably increase your sales. Spend money on app-based payment methods to attract millennials.
