Feb 17, 2015
What is a MicroSite?
A microsite targets a limited number of search query terms.
This means that they are highly relevant to these search terms, resulting in more qualified traffic from search engines. The more qualified traffic your site receives, the more conversions and sales are possible.
Microsites produce quick conversions while also helping to boost brand engagement with a specific audience. You can use them to help drive referral traffic to your main site or to complement your offline marketing.
