The Method Method
Eric Ryan, founder of Method spoke about the soap brand’s seven “obsessions” or inspirations, as an overview of his new book, “The Method Method” at the PSFK CONFERENCE SAN FRANCISCO, outlining how the company injects style, substance and fun into the core of their business.
Relative to the other companies in the soap category, Method is a small, but growing player that has had to build a brand and suite of products that are more creative, sustainable and transparent than the competition. In order to do this, Method has baked design thinking into every aspect of the way they run their company, creating a model that encourages both employees, brand partners and consumers to take part in the innovation process. As a result, Method has been able to develop a culture of advocacy from all these key constituents, enabling the company to quickly respond to emerging needs with forward thinking solutions that focus on improving the marketplace, the environment and the lives of their consumers.
In an era of social media where consumers are more informed, connected and ultimately less trusting of corporations, Ryan noted that brands need to build a level of transparency into everything they do and begin their inability to control all their messaging. We this set of consumer behaviors and expectations creating a new normal for the marketplace, we look forward to seeing how Method continues to innovate and inspire.
