#metabranding

Ok, so it’s not a rave, but there’s a concert.

And we’ll be there!

So if you haven’t quite made your plans for this flash holiday, come by the lawn in front of City Hall. We’ll have members there from 4 p.m. onward til the concert at 7:00. No need to say it’s an open event. That means free~ We like free things, too.

Scheduled to be there are Lee Seung-Chul, Kim Yuna, Sistar, Ulala Session, Insooni, and the never disappointing Seoul Philharmonic Orchestra. Here’s an English article by Yonhap!

Just a teaser: 

Here’s us hanging out at our last event with Seoul mayor, Mr. Park Won-soon. (He’s the one in the middle...)

Folks submitting their ideas!

This is what our stand looks like! Find us this afternoon at Seoul Plaza (City Hall Station)!

Seoul is a great place for a day trip!

Seoul is a great big city.

Seoul is a city where the past and present meet. 

Seoul is sexy. :)

This week’s editor’s picks from our Instagram!

In this globalized world, city branding is becoming more and more important. Competition between cities across the world means that having a strong brand can effectively emphasize a city’s features to attract visitors, companies and residents.  

IAmsterdam

One famous example of strong city branding is the IAmsterdam campaign. Amsterdam strongest feature is its people. The people that live there, the people that work there, the people who study there and the people who visit Amsterdam, the people of Amsterdam are Amsterdam.  

The slogan IAmsterdam got so successful that a symbol of the campaign, the big 3D letters that spell out IAmsterdam, is now a must-see tourist destination.

ISeoul?

Do you know Seoul’s slogan? For past 13 years it has been HI Seoul. It contributed to building an attractive image of Seoul that made people come and visit from all around the world, but now it’s time to create a new Seoul brand. And for that we need you! Until September 20th, you can submit your idea, slogan and/or brand image (BI) to http://bit.ly/1JwbbUL and you can win amazing prices.

So share and let everyone know! Submit all of your ideas and help us create a new Seoul brand.

Ta-da!! Looking for a way to make a mark this summer? 

You’ve probably seen other cities’ name brands like ‘I [love] NY’ and ‘be Berlin.’ Don’t you think it’s time Seoul gets its own brand name, too?