In this article, Amanda Mull sheds light on meme exploitation, examining its issues through the lens of corporate marketing. The article takes a look at the online marketing practices of brands like Drunk Elephant and Not Pot. It discusses numerous meme-entric marketing practices that I encounter on a daily basis while scrolling through social media. I am interested in the topic of “meme thievery” because it novelly (and appropriately) treats memes as an art form of sorts - as comedic pieces made by creators who deserve to be credited.