#mediastudent

Hi,

Welcome to my #2 blog post! I hope you enjoyed my previous post in which I wrote about creating your brand image and identity through social media. :)

This week, we’ll refer to crisis management. Crisis management is a part of public relations and it’s a process of dealing with some emergency situation. An important part of dealing with the crisis is social media.

Actually, when you think about it, many crises occur because organizations/companies don’t respond to the negative reviews and comments that people leave them on their social media accounts. I certainly think that a marketing team of a corporation thinks that it’s not a big deal when someone writes a rude comment about the products and services the corporation provides, so they do nothing regarding that question. And before they realize, they’re a step forward into downfall.

One good example of how to provide a customer service in an emergency is the situation when Sephora handled a crisis with the singer SZA. In April 2019, SZA tweeted that a Sephora employee called the security on her to stop her from stealing. She gained a lot of support, and people started tweeting how Sephora employees are rude and racist. Then, the official Sephora profile on twitter answered SZA’s tweet, and they let her know they are doing everything they can at the moment in order to clear the situation. A month later, Sephora posted on Facebook that all stores will be closed for an hour, because of a training of diversity. Clearly, SZA’s tweet encouraged whole Sephora’s team to do something about the customer’s service, which was, as we can see, terrible.

Sephora handled this situation pretty well, and they did the crucial things everyone needs to do, in order to get out of a crisis:

1. Value the customers' comment and give them a feedback ASAP,

2. Imply that you’ll fix the situation ASAP;

3. Post about further steps taken in order to improve the customer service and satisfy every individual who comes into the store.

If every brand checked their social media multiple times a day, they would be able to prevent crises. With social media, “The customer is always right” upgraded to a new level. As a customer, if I’m not lazy to criticize a brand, then the brand should not be lazy to respond to me and give me feedback what will they do to improve the things I criticise.

After all, we all just look for some juciy drama on the Internet. And if we can’t find it, we create it ourselves. And companies should be aware of that!

References: 

“3 great examples of crisis management on social media” https://prconsultancy.org/3-great-examples-of-crisis-management-on-social-media/

okay, but what about media student's academia?

- Reading newspapers, articles ang blogs - Watching documentaries with sleepy eyes - Taking photograph of every detail that makes your heart skip a beat - Finding meaning behind things that dont even have a meaning - Sipping on hot tea, alone at the cafe nearby. - Going to bookstores to buy new books just for them to sit on your book shelf - A messed up room, piles of paper, black coffee, sleepless nights - Asking yourself, "Do i really need to study?" - Too many friends but having no one. - Listening to Lana Del Rey while driving. - Carrying a laptop in your bag. - Checkered pants, turtle necks, clear glasses, messy buns/ponytails and lip gloss. - Rainy nights, tired eyes and endless projects. - Messy handwriting, star gazing, empty libraries.

Well, that was an interesting challenge for me! Writing a blog definitely does not look so easy as I thought before. It was useful to work on this unusual type of assignment format and most importantly, it was helpful to reflect on my own progress. It was interesting to apply my knowledge of the media analysis into a real postable content. As I mentioned in my first post, the media that I’m the most familiar with is usually related to films and TV shows or positive and open-minded Instagram influencers. Naturally, this is the type of media that I decided to analyse and focus on this blog. Even though, I wanted to analyse some political articles as well, I think I should better do it in the future, once I have more knowledge of the politics and the awareness of the UK culture. One of the main reasons why I find it difficult to analyse the political articles is that I don’t always understand the used reference or other type of word-play in the text. Needless to say, I wouldn’t like to receive negative or aggressive comments about my posted content, especially if I misunderstood or analysed the article incorrectly. So, I think it would be better to focus on the content that I actually enjoy analysing: films and feminism in the media. Another thing that I haven’t really thought about before starting to write on this blog, is that some people might find my written posts or used terms offensive even though I’m trying to be as considerate as possible. I’ve realised that it’s better to be extra careful and double check the text before posting to make sure that I used the right pronouns and to make sure that I didn’t use any slurs or insults that I wasn’t aware of. That being said, this assignment was a good practice for the other future assignments and my future career, but I think it would be better for me to start to create the content online a bit later in the future when I have more awareness of the media analysis and the analysing techniques.  

One of the films that I was really looking forward to see this year finally got released on 7th of February in the UK cinemas! It’s ‘Birds of Prey’! The film is based on DC comics and several parts of the film are animated and narrated as in the real comic books. The main film characters are strong, smart and empowering women and they just perfectly express feminist ideas in a fun and easy understandable way. Even though this is a story about the emotional breakup, the audience is presented to the empowering recovery after the breakup and a happy ending.

One of the first things that might be noticed is that a lot of parts in the film are animated and influenced by the comics and most of it is narrated by the goofy main film character Harley Quinn. The represented storyline might seem chaotic and difficult to follow, but it might be a good representation of the chaotic Harley’s mind. Even though the storyline is complex, the film ideas are represented in a humorous way and it might engage the younger audience by the energetic and playful visuals in the film. In this way, the audience might gain the right and open-minded mindset from a very young age.  

The film was created by the mainly women’s team: it was directed by Cathy Yan and produced by Margot Robbie, Bryan Unkeless and Sue Kroll. Needless to say, the film radiates with feminist energy! The main film characters are confident and independent women and one of the main film intentions is to motivate women to not to be dependent on men and embrace themselves. Moreover, the audience is presented to a diverse and non-standard super heroes' appearances. The protagonists in the film appeared in different body types and figures as well. In general, the film crew seem to be culturally diversed and the viewers had a chance to get more familiar with seeing the main film characters who are from different cultures and racial backgrounds.  

Another interesting thing that we might notice is that all the antagonists in the film are men: the Joker and the Black Mask. There is almost no backstory of the antagonists and the main focus is on the women. Even though, the film creators do not intentionally focus on any particular age or race audience, it wouldn’t be wrong to say, that the film focuses on the women audience.  

If you are looking for supportive and open-minded creators on Instagram, I would definitely recommend to check Jameela’s account!  

The first analysed Instagram account without any doubts belongs to my favourite activist, actress and radio host Jameela Jamil. The author of the account has struggled with eating disorders and personally experienced inequality and violence against women. Jameela Jamil is the founder of the movement called ‘I Weigh’ which focuses on radical inclusivity on social media, activism and other movements that raises awareness of the marginalized cultures on media. Moreover, it raises awareness of toxic and harmful trends and encourages to stop seeking the unrealistic beauty standards. 

Jameela Jamil speaks and shares her experiences from a feminine perspective which might lead to perceive more relatable reaction from the female readers. Although, she does not specify on a particular age, gender and race groups and her texts might be positively perceived by any type of audience. The author of the uses provocative language as a tool to break through the social barriers and relate to the readers (check the example below). The usage of provocative and vulgar language might have been used to destabilise the author-reader relationship and create a dialogue that anyone can add their input to. Moreover, using provocative language might represent the rebellion against the socially constructed stereotypes about women and femininity.

The author uses informal language and uses a lot of personal pronouns. Personal pronouns such as ‘I’, ‘you’, ‘we’ might create a more personal and relatable content for the readers. It might have been used as a tool to help to establish a stronger connection with the audience.

Jameela Jamil produces informative texts that are complementary to a visual media. The readers might notice a lot of textual deformations and oralised writing. It allows to create a more personal and relatable connection between the author and the reader.  

This type of elements used in the shared texts might motivate the readers to get more engaged in the shared media and maybe even get involved in the Jameela’s movement ‘I Weigh’.