#mediamind

The Mediamind format Levitator aka Glider is gaining recognition all over the world and we see more and more nice creatives using the opportunities.

Here are three.

Nissan Juke:

http://creativezone.eyeblaster.com/#ItemName=Nissan%20Juke_Glider

Samsung Galaxy:

http://www2.mediamind.com/creative_zone/Samsung_Galaxy_SIII_9647956/index.html

Merc SLK:

Media Mind avalia que falta pouco para a publicidade com vídeos online ocupar realmente uma posição de destaque. Porém, ainda há muito potencial a ser explorado.

Mais de 80% da população brasileira assiste a vídeos na internet, segundo a ComScore. Neste contexto, análise da Media Mind aponta que as agências já incluem em suas campanhas anúncios que exploram essa mídia. Parece que falta pouco para a publicidade com vídeos online ocupar realmente uma posição de destaque. Porém, ainda há muito potencial a ser explorado. O formato pre-roll, muitas vezes, não passa de uma repetição da versão exibida na TV. Para estimular os consumidores com criatividade, basta seguir algumas dicas. Planeje e analise a audiência Quem vê vídeos na internet costumar ser disperso. Então, antes de tudo, planeje. Anunciar nos principais publishers custa caro. Por essas razão, deve-se buscar por outras fontes de audiências. Os mercados de Ad Exchange e as redes de audiência ampliam o alcance das campanhas e conseguem reduzir o custo por usuário único. Ofereça interatividade Deixar os usuários escolherem o vídeo e exibir conteúdo mais interessante ao redor do anúncio são estratégias capazes de conquistá-los. Uma pesquisa da MediaMind relevou que os internautas são 200% mais propensos a engajarem com um anúncio interativo com vídeo que com um banner interativo. Aprimorar a relevância do anúncio melhora a experiência do usuário e a performance da campanha. Crie anúncios sob medida Em vez de repetir o mesmo anúncio com formato mid-roll, utilize a Otimização Criativa Dinâmica. Entregar um vídeo de acordo com a localização do internauta é tão simples quanto trocar o criativo baseado no idioma dele. De acordo com interação do usuário com um anúncio visualizado previamente, é possível mostrar informações sobre o produto, oferecer um desconto e exibir a localização da loja mais próxima. Mantenha o anúncio atualizado Sequenciar a mensagem publicitária fideliza o usuário, proporciona resultados mais robustos e reduz custos. Existe a possibilidade de iniciar a campanha com um pre-roll para sensibilizá-lo e engajá-lo a partir de um mid-roll interativo. Como costuma navegar por diversas páginas ou sites, redirecioná-lo a um banner rich media permite que ele aprenda mais sobre o produto. A exibição de outro banner na sequência evoca a lembrança da marca. Simplifique os processos As campanhas podem ser armazenadas, gerenciadas e analisadas por apenas um ad server. Essa opção torna mensuração, atribuição e otimização mais simples. Além disso, os dados são disponibilizados em tempo real para a realização de mudanças rapidamente. Comparações com parâmetros similares em múltiplos canais por meio de todo mix de mídia também podem ser feitos. Utilize vídeos online Ainda restam dúvidas? Aproveite as inovações não apenas para encantar sua audiência, mas também para obter os melhores resultados.

The partnership is significant from a cross-platform perspective, said Andrew Bloom, SVP of strategic development at MediaMind. "Cross platform is more a belief system and strategy of MediaMind," he said. "Technology should be a simplifier, an enabler, and not a source of fragmentation, not a source of frustration that leads to huge inefficiencies and cost."

Omnicom's enterprise marketing company, Annalect, and its trading desk Accuen are integrating the platforms of MediaMind and DG to make way for more effective cross-channel campaigns. "The crux of the deal is around rich media, around standard ad delivery, video ad delivery, and mobile ad delivery," Bloom added. "Being part of the DG organization has made it that now we're being rewarded with the opportunity to work with senior leadership at companies like Omnicom. Two years ago that wasn't really a possibility. We've now established ourselves as a large-scale player."

Because DG and MediaMind can cover the full span of TV and digital, advertisers that want to push more budget into online video can work with a single provider through a single workflow and product, he added.

MediaMind is also working with NBC as the exclusive vendor of a custom, premium ad format for the digital side of NBC's Olympics coverage, and is responsible for most of the custom ads that NBC will deliver throughout the games.

Last year, MediaMind was acquired by DG, which delivers roughly 80 percent of all TV ads in the United States, according to Bloom. Today, more than 12,000 companies manage their digital campaigns on MediaMind's platform.

Apple, Levi Strauss and Nissan are among the major Omnicom brand clients that might take advantage of this new partnership early on, said Bloom. "For a lot of these customers, the way that it works is increasingly they're looking to a single tech provider that has the resources to serve more than one territory and even more than one operating company," said Bloom. Omnicom did not respond to several requests to comment for this story.

"The value add for them is global coordination, the integrity of the data and local service, and local knowledge of all the intricacies of working with publishers and different (service-level agreements) that are required in different markets. It's one thing to say you're global, but you really need to be local in all of these markets." 

MediaMind Weekly Review #2

A fairly complex levitator ad by the music portal Sonora from Mexico is our second choice of the week. The ad includes HD video and 3D features. A real treat!

MediaMind Weekly Review #1

Lots of Olympic ad demos in the MediaMind (aka EyeBlaster) Creative Zone this week. Most of them are expandable banners without any special features.

As part of the planning, MediaMind, a division of distribution platform DG, worked with NBC Olympics to develop a custom online ad format and build the ad units that NBC will deliver for its partner brands. MediaMind and DG are managing a majority of those campaigns as they work with NBC and six of the seven major Olympics sponsors to deliver ads across the network's broadcast and digital channels.

As the exclusive vendor of a custom, premium ad format for the digital side of NBC's Olympics coverage, MediaMind is responsible for most of the ads that NBC will deliver throughout the games, said Phil Jones, MediaMind's account director for NBC Universal. The H-Unit initially displays a 115 x 30 banner with 140 x 1000 left- and right-side gutters on the publisher page. Once expanded, the banner displays a 982 x 90 leaderboard that spans the width of the editorial content, connecting the gutters and forming an H shape, explained Jones. If site visitors continue to interact with the ad, the leaderboard will remain open and animated, giving users the ability to view video and other content.

"Since we're serving the ad, we're able to track all of the impressions, interactions, and video plays and video," said Jones.

For its part, AT&T worked with NBC Olympics on a Flash-enabled "polite banner," which is essentially a rich media ad that can display video and serve larger files without interrupting the page's load time. The ad unit features sequential downloading and proprietary compression technology to allow larger files to fit standard publisher specifications. Samsung, another major Olympics sponsor, built an expandable banner ad with MediaMind that integrates rich media with video.

Fred Cunha, divisional VP of affiliate relations at DG, said most of the creative content and videos will carry the same copy and messaging as the TV and print spots, but not all. Cunha will be on site 24/7 at NBC's Media Operations Center to manage the flow of TV spots and more generally, as he puts it, "keep the broadcasters happy."

Just as NBC has different divisions for television and online, DG and MediaMind are put together in much the same way, Jones added. During the months leading up to the event, MediaMind worked with NBC Olympics to develop the custom H-Unit format and build the ad units that NBC will deliver for its partner brands. While he won't be on the ground in London like Cunha, Jones has a team in place in the "digital war room" with a direct point of contact for each individual campaign for the Olympics.

"If a campaign goes live and there's an issue, there is a process in place for them to get in touch with somebody immediately," he said. "The problem with display ads is they launch at midnight, so if there's going to be a problem it will happen in the middle of the night."