#TBT to this time last week when @MediaForCC, in collaboration with the Embassy of Sweden invited me to speak to representatives from 30 NGO's on "The Role of New Media in Achieving the SDGs.⁣ ⁣ My entire talk was centered on three points:⁣ ⁣ 1. Why makes you different? We all know the problem we want to solve, but drill down and find the niche that you can focus on and gives the media a new angle to that problem. Be the repository of data and knowledge on that niche. @akinalabi explained this beautifully with an analogy on restaurants vs amala spots. ⁣ ⁣ 2. Document everything. Write your vision and track your journey so you can grow/build trust with your audience and have clarity on potential collaborations.⁣ ⁣ 3. Collaborate. Efficient way to get more returns on your spend, share data and resources, save your organisation the struggle of trying to solve every problem, combine forces (for instance consigning an FOI request), and build credibility by association.⁣ ⁣ I had a great time, always good fun for me to share, to teach, and to meet new people.⁣ And this was a really cool group! ⁣ #WatchMeWork⁣ #MediaGirl⁣ #MediaForChange⁣ #SDGAction https://www.instagram.com/p/Bzf2jf_nj8U/?igshid=1394qrntrnc9l

Meet five activists who embody WITNESS' mission to "see it, film it, change it!" A powerful testament of courage and the power of the camera.