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Target client: Ad010, Italian communication agency
Why?
Communication Agencies look for bilingual writers in order to write articles from English sources.
Communication Agencies work for different publications. Therefore, they represent an opportunity to expand experience in different subjects.
Communication Agencies look for freelancers because they provide a flexible service.
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From week 3: niche market
My niche market are publications who need a bilingual writer.
I’m an Italian student who lives in the UK, so I know how can be difficult to build an interaction with a different culture and to communicate in another language. In addition, I know that many Italian publications use sources that are written in English and they need writers able to research and translate them. For this reason I think that my enterprise will please the needs of clients and it will suit the needs of the contemporary environment of the journalism industry.
From Professional Journalism week 2: How to get started as a freelancer.
http://moodle.bcu.ac.uk/mod/url/view.php?id=516994
SWOT Analysis
In week two I had the opportunity to develop my enterprise model canvas and to better define my target market.
A SWOT analysis helps to identify strengths, weaknesses, opportunities, and threats of your enterprise in relation to the competition.
Strengths:
Journalism degree
Bilingual writing skills
Online Journalism skills
Specialisation in a particular subject (health and fitness articles)
Flexibility
Weaknesses:
Lack of visibility in the market
Lack of experience
No clients/editors
Opportunities:
High demand of bilingual freelance writers to work with English sources
Threats:
Strong competition
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CANVAS MODEL
Key partners:
Communication agencies.
Online publications.
Magazines.
Key activities:
Production of articles/posts.
Translation of existing texts form English to Italian and viceversa.
Key resources:
Competence in the sector.
Primary sources (personal experience, interviews)
Secondary sources (books, academic articles)
Value propositions:
The aim is to collaborate with companies that need a bilingual writer in order to increase their audience and to reach more sources (both in Italian and in English).
Customers relationship:
Relationships with my clients will be based on
Availability
Professionalism
Flexibility
Punctuality
Channels:
Profesional website.
Social platforms.
Email.
From Enterprise week 1: My enterprise idea: Working as a freelance journalist.
At the beginning, my idea was to create an online platform where freelance journalists could share and collaborate their work. However, I realized that this was not a very realistic project for me to create and so I altered my idea to better suite my skill set. For this reason, I have decided to base my entrepreneurial idea on my final year Project and to promote myself as a bilingual freelance journalist.
I decided to present myself as a freelancer because I want to promote a REALISTIC and FEASIBLE entrepreneur plan that could actually represent a starting point for my future career.
Universal Interpreting Video Chat App - My Business Canvas Model
My enterprise idea would be to build a universally accessible app (through iTunes, Android, etc) which acts as a database of a wide range of bilingual speakers from around the globe. The app would eliminate language barriers in both professional and social situations.
Key Partners
Interpretors - speakers of both English and either Spanish, French or Chinese. Trialling a number of these speakers live on the app would be a prerequisite to start off the venture. This would mean incentivizing them to provide their language skills through commission-based rewards.
Key Activities
A multi-user platform on mobile devices which allows for video/audio, face-to-face, live communication. Within the app would also be training sessions that the speakers could off round the clock, giving their expertise on different linguistic challenges, understanding strong dialects, and slang/”street” language.
Key Resources
Technical resources, such as app developers and moderator teams. Also financial resources would be pertinent in upholding the service as it expands to serve different languages and communication needs.
Value Propositions
Simplicity, accessibility, and effective means of communication. The incentives and campaigns offer to the users opportunity to erase their own language barriers and become more involved with face-to-face global communications, which extend beyond a basic level. Language support/training on the app would help users become more excited by the prospect of become bilingual in the process.
