The Product: The Magnificence of Brand

Marketers must cater their products according to the needs of the public.  An unneeded product will not sell.  A product must hold value for the customer. The more value a product holds, the greater its chance of becoming a hit with the target market for which it was created.

In the last paper, we talked about the 4P’s (Price, Product, Promotion, Place) and the importance of setting prices that…