#customer needs

In the world of marketing, how do you know you understand your customers’ wants and needs? On the flip side, how do you know that your customer understands the brand or product you are trying to sell. Most of you do not know the answers to these two questions. Throwing something against the wall and hoping that it sticks is very popular in online marketing today. FYI, it will not work. It is just unnecessary work that has no value to your brand. So what now?

First, you must understand what your customers what to see, hear, discuss, buy, etc. Unfortunately, most of the time it is not you or what you are selling. So why constantly shove it down their throat? Don’t! Start by simply listening and observing platforms such as Facebook, Twitter, Instagram. See what is the popular chatter. That is what you use to pull them in: their wants and needs. They want to watch the video of the cute puppy, not the video of how your product is made. Listening and understanding is key.

Well when do I advertise my business? Good question! On social media marketing platforms, maybe once or twice at the most a week. You need to boost the value of you or your product. Overwhelming the customer will do just the opposite. Your first step of understanding the customer draws their interests and in turn, they will hopefully begin to value your meaningful posts.

View your daily marketing tasks as a circle. You post a video, pic, etc.; all irrelevant to you, but interesting to the customer. Then comes your post about the next showing you may be hosting or your next new product. That’s your value. Then we come back to step one again with posts relating to your customers’ wants. This cycle should be completed at least twice a week. This will create the interaction and engagement that is necessary to stay relevant on social media platforms.

Most strategies fall flat because they ignore the one thing that matters: customer needs. Great strategies don’t begin with a mission statement — they begin with frustration. A problem. A gap in someone’s life. That’s what led James Dyson to invent the bagless vacuum. It wasn’t a bold vision. It was a broken product. Start with unmet customer needs, and you’ll find not just better products,…

In today's CTSB class, we went to OG department store near 'SIMLIM square' and did an activity where we had to identify the problems with the design elements that we wanted to fix.

So, what I found was a waist-high glass wallet display case on the first floor of a department store. I don't think the solution is to change the display itself, as it may not be in the store's financial interest to have an expensive display case. However, I'm not a fan of the edges of this display, which are made up of four glass plates joined together. If each of the 12 borders that make up this display had a glass finish, using a very light blue or white bond with a transparent feel, the display itself would have looked more luxurious and the luxury purses inside the display would have visually increased in value. The other thing that bothered me was that the products on the shelves were luxury goods. Even if it is second-hand, it have to feel more expensive, that is an expected roles necessity for the surrounding design elements. But the color of this bond makes me feel like I've lowered the face value of my wallet.

Like this, what I learned from today's lecture, that design and meeting customer needs are very closely related in any market, as design contributes a lot to the consumption of a product.

Left picture: Original

Right picture: A virtual white glass display case for wallet I edited myself

Emerging designers to see at Singapore Design Week 2024

How to Plan a Customer-driven Product Strategy?

Instead of bombarding everyone with the same generic messages, personalization tailors experience to fit each person's unique preferences and behaviors. This approach not only grabs attention but also builds stronger relationships with your audience because it shows that you understand and care about their individual needs. Whether it's suggesting products they might like, sending personalized emails, or customizing website content, personalization helps create meaningful interactions that resonate with consumers on a personal level.

The days of one-size-fits-all marketing are over. Consumers now expect personalized experiences that cater to their specific interests and preferences. By embracing personalization, businesses can cut through the noise of the digital landscape and deliver messages that truly resonate with their audience. So, let's dive into the world of personalization - where every interaction isn't just about capturing attention, but also about fostering genuine connections with your audience.

Understanding Personalization

At the heart of digital marketing's personalization lies the utilization of data to serve up precise content, product suggestions, and promotions to particular individuals or groups. Rather than dishing out generic messages to the masses, it's all about directly addressing the distinct needs and desires of every customer.

The Power of Data

Data is the fuel that powers personalization. Every click, like, purchase, and interaction leaves behind valuable insights about your audience. By harnessing this data effectively, marketers can create highly relevant and engaging experiences that drive results.

Segmentation: Divide and Conquer

One of the keys to successful personalization is segmentation. By dividing your audience into distinct groups based on factors like demographics, behaviors, and preferences, you can tailor your marketing efforts to speak directly to the needs of each segment. Whether it's sending targeted email campaigns, serving personalized product recommendations, or customizing website content, segmentation allows you to deliver the right message to the right people at the right time.

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Delivering Relevant Content

In today's cluttered digital landscape, relevance is king. Consumers are bombarded with countless messages every day, and if your content doesn't resonate with them, it's likely to get lost in the noise. Personalization allows you to cut through the clutter by delivering content that speaks directly to the interests and needs of your audience. Whether it's a personalized email, a tailored social media ad, or a customized website experience, relevance is key to capturing and holding your audience's attention.

Building Customer Relationships

Furthermore, personalization extends beyond mere sales; it's about cultivating genuine connections with your customers. By demonstrating an understanding of their preferences and needs, you can nurture loyalty and trust that goes beyond a single transaction. Whether it's remembering their special occasions, offering tailored recommendations, or presenting exclusive deals based on their buying history, personalization crafts experiences that linger in their memory.

The Future of Personalization

As technology continues to evolve, the possibilities for personalization are endless. From AI-driven recommendation engines to hyper-targeted advertising campaigns, the future of digital marketing is all about delivering highly personalized experiences at scale. By staying ahead of the curve and embracing new technologies, marketers can unlock even greater levels of engagement and ROI.

The Finale