#mct2015

Dropping this here for later required reading when comparing for the design of a new participatory fagogo framework --

In participatory projects, the institution supports multi-directional content experiences. The institution serves as a “platform” that connects different users who act as content creators, distributors, consumers, critics, and collaborators. This means the institution cannot guarantee the consistency of visitor experiences. Instead, the institution provides opportunities for diverse visitor co-produced experiences.

This may sound messy. It may sound tremendously exciting. The key is to harness the mess in support of the excitement.

In 2008, along with the release of the book Groundswell: Winning in a World Transformed by Social Technologies, Forrester Research released a “social technographics” profile tool to help businesses understand the way different audiences engage with social media online. The researchers grouped participatory online audiences into six categories by activity:

1) Creators (24%) who produce content, upload videos, write blogs

2) Critics (37%) who submit reviews, rate content, and comment on social media sites

3) Collectors (21%) who organize links and aggregate content for personal or social consumption

4) Joiners (51%) who maintain accounts on social networking sites like Facebook and LinkedIn

5) Spectators (73%) who read blogs, watch YouTube videos, visit social sites

6) Inactives (18%) who don’t visit social sites

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