#mct sequence why

So to all those who happen to read this and have no idea about what I am talking, here is a summary of the question I will be trying to answer in this post. MCT stands for Media, Culture and Technology. It is part of our curriculum here in college. But that apart, the main objective of this post is to answer a question that we must have asked ourselves a long time ago, but as they say, it's better late than never.

So the question was, "What does the sequence in the phrase Media, Culture and Technology suggest?

Firstly, let's start by defining the term Media. If you were to ask any lay man the reply would be quite obvious with him talking about Newspapers and Television and Films and so on. Media is a very large term, and can mean a lot of different things. So when we talk of the media we are talking about some sort of transfer happening between two parties. A message, a news... it could be anything. But I guess the difference between a simple transaction and that coming through the media is the amount of information and the amount of freedom that the latter enjoys in giving away that information. 

So I see media playing a dual role here. One of inclusion and innovation. At some point it influences and triggers a change in the culture, at the same time taking an strong platform to establish itself. Like how a pair of jeans and Kurtha came to coexist. 

Now like the holy trinity (laughs for a minute) we have a third player, Technology. Sounds like the least important, but it is technology that acts as a medium of transfer. Something that always keeps changing always even if the other two remain a constant.First we had newspapers, then we had the radio followed by the television, now we have so many other alternatives that need no further explanation.