Before the Collapse, there was Max Co.
Authored by Arthur Boxford – Archivist He was everywhere — a brand mascot, political spokesman, soda icon, and holiday special host. Sometimes all at once. His face sold everything from cola to unity. His smile never changed. And when the signals went dark, Max kept broadcasting. The Advertising Division preserves the promotional fallout of that forgotten campaign era: t-shirts, mugs, and…












