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SOCIAL MEDIA STRATEGIES "Followers are expecting their behind-the-scenes look and if you don't deliver this type of content to satisfy their curiosity it's going to cause disengagement." - Markus Biegel PRODUCING BEHIND-THE-SCENES CONTENT The biggest mistake companies make in producing behind-the-scenes content is to create and accept sub par quality. Anything you push on social media should fit within a predetermined quality criteria.
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BEING INNOVATIVE "If you create an innovative product then you have to educate people on that innovation. That carries a cost, sometimes a significant one." - Markus Biegel
STARTUP RECRUITING "You need to believe that you cannot do it all by yourself and that there are the right people out there to help you." - Markus Biegel
You have to really believe in people. This is the foundation that will allow you to duplicate yourself as an entrepreneur.
Hiring the right people might be expensive but keep in mind that a business needs to be able to operate without you. How else would you ever be able to go on vacation?
Always quality over quantity. A small team of motivated people can beat a much bigger team of unmotivated people.
SOCIAL MEDIA STRATEGIES "Investing into social media when your business is not ready for it can be a costly mistake." - Markus Biegel
Producing quality content on a consistent basis is not easy not is it usually cheap. Your business has to be ready for this.
If you are not able to generate revenues online then your return on investment is probably doing to be pretty bad.
Only if you have built momentum every dollar spent on social media will become measurably more valuable.
MANAGEMENT PRACTICES "You need to get rid of slow working people as they are probably bringing your whole team down." - Markus Biegel
When you hire someone that doesn't live up to the expectations you need to fire quickly and not give the benefit of the doubt.
One "bad" person can affect not just the performance but the culture in your team/company.
Don't make the mistake to confuse slow working people with diligently working people. You should know the difference.
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STARTUP ENTREPRENEURS "Daily entrepreneurs face new small problems. It takes discipline to put those aside and to focus on the bigger problems first." - Markus Biegel
There is usually an unlimited amount of small problems. If you focus on those your business will never make any real leaps forward.
If some of these small problems need to be taken care of then you should try to delegate them to others.
If you have to deal with the small problems yourself then prioritize them to fix those that could turn into big problems first.
FASHION STARTUP ADVICE "You need to have a budget for failure otherwise one mistake can cost you your business." - Markus Biegel HAVE ROOM FOR FAILURE If you are running a business with "no room for failure" then your business is certainly going to fall apart. Failure is part of the game and if you don't have a budget for failure then you have not sufficiently funded your business.
