#manshipdigitalbrands

Coca-Cola is one of the biggest leading brands in the world. Not just the world, but in digital media as well. When you type “Coke” into your web browser, the first four pages at least will all contain web pages leading to the Coca-Cola brand. They have had many advertisements and slogans, with one recently being “Share a Coke” and the one currently being “Taste The Feeling”. I believe that Coke’s strategies to connect to their audience are brilliant. I do. If I were to suggest one more thing it would be to create and advertise sports teams on their label just like they did with the “Share a Coke”. Besides that, Coke is doing much more than any other drink brand. They even have a login for their website! They have merchandise, a rewards system, contests to win prizes, and an account on every social media platform. Coke is doing it right. Now- I need a Coke. https://www.mycokerewards.com/content/interests.html# 

Satin lined Caps by Grace Eleyae

Finally... a stylish alternative to the infamous bonnet. The Satin Lined Cap was created by Grace Eleyae, an African American woman. After being teased by multiple male family members for how funny her bonnet looked, She looked for a more stylish look. Eleyae overlooked her beanies thinking “why can't my bonnet look like that?” I am so thankful for this creation. Now that I’m in college, my friends will pop up in my dorm at night. Luckily, i can avoid looking goofy in a regular bonnet because now I have a Satin lined cap! So far, this company has done some impressive things, yet, i still feel they are capable of more. I’d like to see more cap designs and better promotions. They are worth so much more than the attention that they are getting right now. This product opens doors for so many women, not just women of color. So, girl, go pick up that Slap Cap and stop drying out your hair on those cotton pillows!

Adidas strikes back at negative comments after receiving their fair share of homophobic backlash for their Valentine’s Day Instagram post. On Valentine’s Day, 2016, Adidas showed its support for the LGBT community by uploading this adorable picture of what appears to be a shorter woman standing on her tippy toes to kiss her partner with the caption “The love you take is equal to the love you make.” Now when I first saw this ad I honestly didn’t even notice the fact that there were two women in the picture instead of a man and a woman, but apparently others did. Adidas deemed it necessary to fire back at this one specific user. Although this was a pleasantly passive aggressive response, in my book it was still unnecessary. I think Adidas is too large of a company and too large of a brand to take the time to tag a randomly irrelevant Instagram account with a comeback. I feel it was beneath them to ever even acknowledge this comment. Just a little petty Adidas, don’t you think?

Dominos has really started to grow forward in the online industry. Their new “Order Online” option that also allows you to track your pizzas virtually has costumers becoming more and more interested with this easy-to-use feature. Pizza buyers can choose their order on the Dominos website and effortlessly track it through each phase of the cooking process- order placed, prep, bake, quality check, and out for delivery.

           One suggestion for Dominos would be to advertise more on main social media networking sites like Facebook and Twitter, because they have such a strong user ratio. If this company hit these major sites, it would target a younger audience (because most kids have social media accounts) and greater its costumers that way. Another suggestion for the Dominos website itself would be to be more picture-oriented and create more mouthwatering images to catch the buyer’s attention. Including pictures of the actual toppings and crusts options rather than just the words would be beneficial.

Android is so cool for doing this advertisement. Although the brand isn’t blatantly advertising cell phones, like most companies do (wink* wink* Apple), it sends a positive message which is great nonetheless. AND WHAT A CUTE ANALOGY! Who doesn’t know what Rock, Paper, Scissors is?! Its a universally common game that everyone can understand the nod to. As the game goes, Rock beats Scissors, Scissors beats Paper, and Paper beats Rock. In the case of this online commercial, the point is that no matter the differences, it’s important to stand by one another in the face of bullying. The only problem with this advertisement is that it has nearly nothing to do with Android cell phones, so my suggestion would be to make that a little more clear… but the positive message portrayed here isn’t exactly bad for the brand… Either way, love the direction Android is taking in their message to the public; with a little more incorporation of their product, this advertisement would be AMAZING !!!! 

The Victoria’s Secret Swim Special has become the event of the Spring season because of its celebrity performances and swimsuit models. Victoria’s Secret is reaching their buyers across many platforms including: Facebook, Twitter and Instagram. Facebook accounts for more than 29 million followers and reaches a wider audience. Facebook is shining in the digital space by reaching the most people. Twitter is a fast growing social media site with 9.2 million followers, which allows consumers to interact quickly with the company, its products, and other consumers. Victoria’s Secret is missing out on a more interactive experience with their buyers by not focusing more on Twitter. Even though Victoria’s Secret uses Twitter, they are not using it to its full potential. Twitter allows people to share information instantly and lets their followers respond and get updates quickly. In https://www.aabacosmallbusiness.com/advisor/10-reasons-why-choose-twitter-over-facebook-000038313.html author, Hitesh Motwani, encourages companies to use the tools that Facebook does not have  including Twitter’s timeline and real-time trending topics.