3 Tips to Rock #GivingTuesday and increase Donations
We were smitten with MadMimi's awesome post on tips to increase the efficacy of your outreach on one of the coolest special days in the calendar. For our non-profit users and customers, we wanted to add one thing that would actually make adopting MadMimi's tips even more effective (even if you were using plain old email)...TARGETING.Ā
Instead of one generic message, try dividing up your donor, supporter and volunteer base, and then diving even further into interest and location-based groups. To do this you should have a good understanding of how your email database and organizations facebook and twitter connections line up. The numbers don't lie: A more personalized email is 10X more effective (open rates are higher, engagement and action is higher).Ā
1. Make your ask as personal and relatable as possible!
Hey E, how's the roadtripping?
Giving you a heads up because I think this is up your alley.Ā I'm doing the NYC Tri this year and raising $3,000 to support Camp Interactive, an awesome program that takes kids from the neighborhood and 1) gets them outdoors and 2) gets them learning how to use their unique perspectives to build awesome stuff...
This is literally my jam...and I think given your love of social good and general awesomeness, I figured this would resonate. So take 30 secs and throw down. In addition to basically guilting me into having to finish, there are also reward levels to make it even more fun for you to support.
We can crush this. Let's raise this money and set free a posse of kids who see new possibilities for themselves...and the whole damn world.
Support here:Ā https://www.crowdrise.com/2014nyctri/fundraiser/ronjdub
Let me know what you think and drop 8/8 in your cal for the post-race special edition #whiskeyFriday to say thanks to our supporters!
If you know which supporters, friends and followers specifically self identify as caring about "social good" or "tech" or "diversity" reference that and target the ask.
Use your understanding of your segments to make your asks competitive in a fun way. Like Brooklyn NEVER wants to get beat by queens.
Hey Bill, my NYC tech nerd friends and followers are outraising the west coast! Are you gonna let that happen??
3. Do targeting EVEN on social channels
You may not have emails for ALL of your friends, followers and supporters. To be clear, email is our favorite channel for performanceĀ but you can leverage "smart social" outreach. Try pulling selective people into conversationsĀ based on their interests. BUT ONLY if those conversations are authentically relevant to those followers and friends.
You can do this on twitter, facebook (or even linkedin). Targeted mentions work.
Learning how to build is such a crucial skill for underserved kids. My developer and engineer peeps especially, help me get more of these kids seeing just how super the superpowers are! I'm look at you guys in particular Doug Tabuchi Arthur Dobelis Eric Neuman Hilary Mason bit.ly/runronjĀ
And because I'm able to search on any combination of simple keywords (and location as a premium customer), it means I'm only a few clicks away from know exactly how to talk to my audience.
Et voila! 10-20X better engagement and 30% of email recipients actually giving could be yours! We're huge fans of Giving Tuesday and want as many great orgs as possible to get funded so they can deliver on their missions!
If you need help figuring any of this out, tweet at us.Ā Email us. Take free Simplist for a spin and then ask for an upgrade.
Share this if you know your friends and followers need to know this.
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