After the ridiculous ice bucket challenge, now the LV silver lockit for Unicef? Seriously, can't people think more cleverly and genuinely of ways to raise funds to those unfortunates? Well LV is clearly riding the wave to simultaneously do the brand campaign, and stupidly people are falling for it while thinking they actually are doing something 'good'. It is not entirely incorrect, they might be doing something good because the donation is there, but at the same time they are doing 'free sales & marketing effort' for LV... I am not holding anything against LV, but seriously this is just plain ridiculous.