#luxlive

*A remarkable set of topics.

http://luxlive.co.uk/iot-arena/

Filter Programme

Wednesday 23 November

Thursday 24 November

10:00 Why lighting’s future is data, and why you need to care Arena: IoT ArenaSpeaker(s):  Gordon Routledge of Lux

Lux publisher Gordon Routledge outlines the next revolution in lighting, and why everyone in the business needs to gear up for it.

10:30 Wired or wireless? Arena: IoT ArenaSpeaker(s):  Dan Tutunea of Gooee

Power over Ethernet, DALI or wireless – how do they stack up? And how do they compare in terms of installation, the cost of service, maintenance, programming and security? Dan Tutunea of Gooee looks at the facts.

11:00 Wireless Smart Lighting networks that drive the revolution in building automation Arena: IoT Arena

Speaker(s):  Siebren de Vries of Chess Wise

The building automation market will undergo a revolution, preceded by smart lighting networks that can serve as integrated smart building platforms. The objective is to improve the performance of buildings and optimize the well-being of people. Siebren de Vries of Chess Wise explains how to differentiate the technology behind these networks.

11:30 Connected Lighting: Lessons from the real world Arena: IoT Arena

Speaker(s):  Dave Tilley of NRGstar

One of the UK’s first cloud-based lighting control installations has been commissioned at the Kent offices of building services company FM Conway. The scheme includes occupancy heat mapping, emergency self-test reporting, energy monitoring and reporting across each luminaire. Here Dave Tilley, the lighting consultant who worked on the project, shares his experience and the key learnings from the project.

12:00 Project Uncovered: World’s first LiFi office, Paris Arena: IoT Arena

Speaker(s):  Nikola Serafimovski of PureLiFi

The first office in the world with the internet supplied using the lighting is set to open in Paris later this year. The Sogeprom building will be the first major commercial installation of so-called LiFi, a form of WiFi where the information is embedded in the visible light spectrum by the light fixtures. Nikola Serafimovski of pureLiFi explains the technology and how it will be deployed.  

12:30 Retail and connected lighting: Can it be awesome? Arena: IoT Arena

Speaker(s):  Neil Salt of the IoT division at Aurora

What’s the value proposition behind IoT lighting in retail? What will make it ‘awesome’ for both customers and retailers? And what role will digital marketing, location tracking and indoor positioning play in this space? Neil Salt, IoT division at Aurora looks at the findings and whether marketing departments fund connected lighting because of the value derived from the data.

13:00 Panel Discussion: Is lighting the link between bricks and clicks? Arena: IoT ArenaSpeaker(s):  Gary Bennett of Aurora, Graham Rollins of Lighting Design International

As retailers continue to blur the line between bricks-and-mortar retail outlets and the on-line shopping experience, will lighting provide the crucial link? What are the killer apps and how will the technology work? What are the ethical and security issues? Our panel of tech and lighting experts thrash out the issues.

13:30 Tech Session: Power over Ethernet Arena: IoT Arena

Speaker(s):  Iain Trent of Land Securities

‘Power over Ethernet’ (PoE) is a way of providing power for electrical equipment – including lighting – through Ethernet IT cables. In the first of two presentations, Iain Trent of Land Securities reports on the results of the recent trials into PoE systems and explores the benefits to building occupiers as well as the challenges

14:00 Wireless, sensors and controls Arena: IoT Arena

Speaker(s):  Mark Vermeulen of Osram

Wireless sensors are easy to install and wired controls can be limited by cable length and position. Wireless however is not yet well accepted by installers. Being unfamiliar with radio technology, battery life and an abundance of protocols slows down market acceptance. Mark Vermeulen of Osram explains  

14:30 Who really wants data? Arena: IoT Arena

Speaker(s):  Jan Kemeling of Gooee

Lights fitted with smart sensors can produce an astonishing amount of data on everything from people and vehicle movements to air quality and snow accumulation. So how do we turn this data overload into actionable insights? Where will the revenue come from in 5 or 10 years from now? Jan Kemeling of Gooee explains.

15:00 Wireless Communication Solutions for Smart Lighting Systems Arena: IoT Arena

Speaker(s):  Andrew Bickley of Arrow Europe

As we rapidly accelerate into the Connected World it is important to understand the communication protocols, standards and technology solutions that are available for new system architectures. Selecting solutions which are secure, have scalability and longevity for years of field service will be critical design considerations. Andrew Bickley of Arrow Europe will present an overview of the options available to guide development teams for Smart Lighting system designs.

15:30 How connected lighting shakes up the lighting market Arena: IoT Arena

Speaker(s):  Stefan Bernards of Nedap

Why is the IoT in lighting inevitable? How will this revolutionize the way lighting is used and sold? And which factors will determine a company’s success in this market? Stefan Bernards, product manager of Nedap shares his clear view on how connected lighting will shake up the market.

16:00 Why we need interoperability standards Arena: IoT Arena

Speaker(s):  Russ Sharer of Fulham

The electronics industry has loads of interoperable control standards, but the lighting has just one – DALI. We need to fix this fast if we are to prosper, says Russ Sharer, Vice President of global marketing at Fulham.

16:30 Smart and connected lighting the Bluetooth way Arena: IoT Arena

Speaker(s):  Timo Pakkala of Casambi

Bluetooth is emerging as a key tech in making wireless lighting control robust, smart and user-friendly. Here, Pakkala looks at the reasons for its success and some future opportunities.

10:30 How to specify wireless lighting control in an IoT world Arena: IoT Arena

Speaker(s):  Stephen Jackson of Casambi

Stephen Jackson – UK business manager at Casambi and 15 years of experience in lighting controls specification- walks us through the specification process for wireless lighting control systems based on Bluetooth low energy and outlines the challenges that lighting and electrical specifiers face in the new world of app-based controls and cloud services for commercial building applications.

11:00 High-density smart lighting networks in practice – new challenges and possible solutions Arena: IoT Arena

Speaker(s):  Szymon Slupik of Silvair

Bluetooth Mesh enables multi-service mesh networks that can provide enormous benefits in commercial lighting applications. But with these benefits come new challenges related to network provisioning and day-to-day maintenance. Szymon Slupik, co-founder of Silvair and chair of the Mesh Working Group within Bluetooth SIG, will explain what they are and how they can be addressed to improve the overall commercial smart lighting experience.

11:30 Live Hacking Arena: IoT Arena

Speaker(s):  Ken Munro of Pen Test Partners

Just how vulnerable are connected lighting products and systems to attack? In this unique live demonstration, Ken Munro of Pen Test Partners, the UK’s leading ethical hackers, will conduct live penetration testing to explore the robustness of the systems produced by the industry. An entertaining and informative session that will be one of the day’s highlights.

12:00 Liability to Profitability: Turning streetlights from a cost burden into a strategic asset Arena: IoT Arena

Speaker(s):  Gary Atkinson of Enlight

Streetlights are often viewed as simply a cost that local authorities have to bear but they can be so much more. They are a source of mains power in the street and they provide 5-12 metre aerials along every road and footpath so they are ideal as the backbone of a low-power and low-cost wireless network for a whole host of Internet of Things (IoT) applications – from air quality monitoring to traffic management and localised flood warning to elderly care support.

12:30 Behind the Fixtures – how your building’s connected systems infrastructure can make or break a project Arena: IoT Arena

Speaker(s):  Sam Woodward  IET's Lead Author

Every successful installation requires well-planned infrastructure, and with smart lighting integrating with many other wired and wireless building systems the requirements can be wide-ranging. Taking examples from the IET’s new Code of Practice for Connected Systems Integration in Buildings Sam Woodward, lead author, explores what’s needed “behind the fixtures” for a successful installation, and will enable lighting designers, facilities managers, and consultants to have more productive dialogues when planning new or retro-fit projects.

13:00 Smart Cities: How lighting can make it happen Arena: IoT Arena

Speaker(s):  Simon Newcombe of Schréder Connectivity and big data is fast becoming the next evolutionary step for towns and cities, raising the city IQ like never before.  But intelligent, intuitive systems that cater to the user’s every need, require a reliable wireless network, somewhere beyond the cable and beyond the smart lantern, capable of processing the ever growing list of complex connected tasks.  The lighting network is changing again and now new emerging lighting infrastructure offers EV charging, beacons, audio equipment, motion sensors, facial recognition cameras, pollution measurement sensors and the list is growing with the size of the technology companies getting involved.  Simon Newcombe, of Schréder’s special projects division, explains how multi-functional lighting technology can give us the cities of the future, today

14:00 Lifi: A live demonstration Arena: IoT Arena

Speaker(s):  Harald Burchardt of pure LiFi

The transmission of data – including the internet – over lighting is an exciting new development. In this session, Harald Burchardt of pureLiFi look in detail at so-called Li-Fi, how it works and the opportunities for secure, high-bandwidth information delivery. Includes a demonstration of the technology

14:30 Smart Cities: The Killer Apps Arena: IoT Arena

Speaker(s):  Mark Cooper of Smart City Advice

I attended the LuxLive 2014 event last week, located at the ExCel in London. I observed how the lighting industry was using social media during the event and I noticed a huge increase in its use compared to past events of similar size. For LuxLive there were over 5,400 social media posts before during and after the event.

This is a good sign for a B2B and OEM event, and is a huge increase on the levels of adoption that I saw 3-4 years ago. I have been in this industry for a long time, and recall being asked to develop a plan for a web page to list the main office address for my employer at that time, similar to others in the lighting industry, at a time when other industries were experimenting with adding databases to their web pages using ODBC ;-).

Progress...

The most impressive aspect for me of the social media use at LuxLive was the presence of the social media co-coordinators actually on the manufacturer stands and the use of mobile. I connected with a few of them and the interaction was quick and responsive. The quality of the posts and tone of voice were very good, especially when compared to my collection of sample lighting industry tweets going back to 2009. The lighting industry is progressing nicely with interactive media on the go!

5,400...

I made an analysis of the social media at LuxLive and you can view the results in an infographic format (see below). 5,400 plus social media posts were made by the lighting industry leading up to, during and after LuxLive. This number includes any social media posts with the LuxLive hashtag or that mentioned the event within the period 24th October and the 23rd November 2014.

Social media is more than mere quantity, and especially in B2B, even more so. Social media has to have business relevance. It can enhance relationships and provide leads and insights.Good to see that after a busy first day it was still not over as I received an invite via Twitter to join a regular Tweet chat being held with a lighting designer about light and architecture that was about to start in the United states. A busy day and day two proved to be just as good, and featured an award dinner and much more all highlighted on social media. The lighting industry looks like it is has moved on well from its early adoption of social media for publishing press releases and price lists to being on the way to an interactive business relevant social future!

Here is a small collection of the LuxLive 2014 event tweets, followed by an infographic of my analysis of the social media around the event.

I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.

Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare