#luis mendes

Luis Mendes at Homme Plisse Issey Miyake, Fall 2023

Luis Mendes — Unknown age — France

Until recently, many museums professionals associated ‘museum’ with institutional integrity, and ‘brand’ with commercial exploitation. Today we are coming to recognize that branding - far more than a logo, font, and design palette - if properly understood and properly used, is vital to museums. More accurately expressed as the “brand purpose”, the museum’s brand is a succinct and guiding articulation of its role and relationships to audiences as a human-centered, participatory experience. Digital platforms offer some of the most powerful tools yet for creating participatory experiences both in the museum and with global audiences. Therefore it is imperative that museum technologists understand the dynamics and power of branding, and be able to use digital platforms to support the museum’s brand purpose, mission and expanding audiences. Using examples of recent museums’ rebranding efforts, we’ll discuss the impact that powerful brands wield, thereby exploring how a sharp focus on stewarding the brand can lead museums to become more human-centered, and the role that museum technologists can play to shape their visitors’ overall brand experience. Speakers Session Leader : Eric Longo, Executive Director, MCN Co-Presenter : Nancy Proctor, Executive Director, MuseWeb Co-Presenter : Luis Marcelo Mendes, Brand, Design & Communications Consultant, Independent

View On WordPress

""MCN2013: Museopunks: Museums as Digital Citizens" DigitalCitizenship.net cites nine individual elements of digital citizenship: access, commerce, communication, literacy, etiquette, law, rights & responsibilities, health & wellness, and security (self protection). Cultural institutions are doing well in some respects, but what about other areas? Could museum interactive experiences not only provide access to rich content, but also help increase the overall digital literacy of users? Can our digital projects travel parallel paths in pursuit of both curatorial mission and digital good? Should they? Kyle Jaebker, Director IMA Lab, Indianapolis Museum of Art; Luis Marcelo Mendes, Consultor de Comunicação para Museus / FRM. Museum Communications Consultant.

Dana Allen-Greil, Educational Technologist, National Gallery of Art, Washington, DC Douglas Hegley, Director of Technology, Minneapolis Institute of Arts Emily Lytle-Painter, Educational Technologist, J. Paul Getty Museum Luis Marcelo Mendes, Communications Consultant for Museums, Fundação Roberto Marinho Tim Svenonius, Producer, Interpretive Media, San Francisco Museum of Modern Art Don Undeen, Manager, Media Lab, Metropolitan Museum of Art Chad Weinard, Manager of New Media, North Carolina Museum of Art Simone Wicha, Director, Blanton Museum of Art

"Affection Management" Luis Mendes, Communications and Brand Consultant for Musuems @ Fundação Roberto Marinho, Brazil. Museums and the Web 2013.