#loyera

It takes a lot of effort and money to gain new customers. Therefore, marketers all over the world work hard to retain customers who have purchased with a business. It is not only cheaper to retain customers, but old patrons also tend to purchase more. 

One way to retain patrons at your cafe is to use your cafe billing software creatively and effectively. Here are a few way a POS software can be used to bring back customers at a cafe: 

1. Collecting customer data

Collect data of customers who visit your cafe, so that you can send them transactional and marketing messages to engage patrons, build trust, and retain customers. Collection of data through your billing software will help you reduce your marketing cost drastically. 

2. Creating valuable marketing campaigns

The data that you collect about your customers needs to be used to create marketing campaigns that will work for your customers. Study customers past behaviour to understand what motivates your customers to return or purchase larger baskets of good. Use that data to create campaigns that generate maximum value for you. 

3. Optimizing products and prices

With customer behaviour data collected by a POS software, you can understand what your customers like to order and at what price. Analyze this data to optimise your offering, so that more and more customers are motivated to revisit you. 

4. Loyalty programs

You can use Billing and Loyalty software like Loyera to reward returning customers with loyalty points which they can redeem while making purchases with you in the future. There are many addictive and effective cafe loyalty programs that help retain customers worldwide. One example of this is loyalty program run by Starbucks. 

The above activities, when carried out efficiently, with the help of your POS software, help retain customers for your cafe. This in turn helps reduce your marketing cost. A good cafe billing software should be used to its potential to generate maximum value for and from the customers who visit your cafes.

Retailers often find difficulty in maximizing profit as they sometimes under stock certain items or overstock certain slow-moving items which end up occupying valuable shelf space. 

One solid solution to stocking stores optimally is to use a paid or free billing software that can help analyze what sells during a period of time. 

Here’re a few ways in which you can use a POS software like Loyera to optimally stock your retail stores: 

1. Assess sales of products during similar time periods

Study sales data from POS software for last year for the same month or season, to assess how much demand for a particular product or type of products occurred then. This helps you roughly assess the kind of demand you might face for that product or product category this year, too. Do take into account marketing efforts of brands or your store while calculating the change that may be required in stock numbers this year, in comparison to last year. 

2. Analyze product sales trends

Analyze how a product or category’s sales numbers have moved over time with the help of data provided by your POS software. A product might go up or down in popularity, over time. Take all trend information into account before assessing how the product demand will move from this point. Accordingly, make your product orders with vendors, so that you are optimally stocked at all times. 

3. Identify slow and fast moving product

Identify slow and fast moving products with the help of sale data from your POS software. This helps your decide to order certain products more frequently than others or in more or less quantity than others. POS sales data analysis helps you ensure that you always have the right quantities of different products and categories. 

4. Order only 10% extra than estimated

Whatever number you derive using the above methods, order only upto 10 percent buffer for each product, if you feel that the demand may exceed your calculation. Keep flexible relationship with your vendors to accommodate any unforeseen increase or decrease in demand. 

Every business, small or large, prefer getting value for money and time. Therefore, if there is a free billing software, the value it generates for the business is more.

Businesses are giving more value to the returns they get after investing their money or effort in implementing a POS or billing software.

Sometimes, a billing software is risky to use as it requires a lot of training, expansion and installation cost. However, if you choose wisely, you can find free POS software that is worth your time and effort that can be customized, scalable, hardware-independent and cloud-based, and enables efficiency.

Here are a few situations when you should use a Free Billing Software for your business.

Assessment of the software

If you need to start using a billing software, do some background research to make sure that your chosen free software is capable of customization, help you scaling your business & operations scaling, and performs all the other essential POS activities.

Software is scalable

Make sure that the software you choose enables you to increase/decrease your product range, business activities, staff members, business locations, and so on without any limit. Your preferred software should not restrict your usage because of its inherent features, limited server capability, and high cost.

Value for money and time

Your chosen POS software should offer you value for money and time spent to implement and use it. The value of the billing software can be measured by assessing acceleration in the increase of revenue, improved efficiency in sales and operations, the rate of optimization of inventory management, and improved revenue management.

Considering these features while choosing a free billing software, will move you closer to essential functionalities with a room for customization and scalability.