#lowe's

I am generally not a fan of Scott Galloway and his takes. (Let's not even get into my longstanding beef with anyone associated with NYU Stern School of Business.) I do see value in his Resist and Unsubscribe push because boycotts can be effective. What I don't see is nuanced advice on how to divest from some of the companies identified as supporting Trump and ICE.

So I decided to take a stab at it and also call for others to help.

By all means let me know if I'm wrong here, but if I'm not wrong then we're looking at a serious (at least to me) problem.

I've been trying to stray away from Tropical Milkweed (Asclepias curassavica) and towards more native species in my area--things like swamp, sandhill, etc--and Butterflyweed (Asclepias tuberosa) fits in that category for me. It's hard to find native milkweed plants in stores--even places I've gone to in the past that had a handful of native species are currently only selling Tropical Milkweed. Even still, I know that there's been a good bit of buzz around growing native species, and some stores I've visited have said they're trying to find vendors with native species--they're not only selling Tropical for lack of trying.

So imagine my surprise--and delight--when I go to Lowe's and see Asclepias tubersoa blazoned on a plant label!

And imagine my surprise when it's being sold right next to Tropical Milkweed and looks almost identical to it.

I was immediately suspicious--especially considering the red flower buds on the 'Butterfly weed'. I've grown Tropical Milkweed for several years, and while it's been awhile since I've seen a Butterfly Weed plant outside of a photograph, these definitely didn't look like what I'd seen. Not to mention, I'd only heard of Asclepias tuberosa flowering in orange or yellow--not red. Of course, at the same time, I'm not a professional botanist, and a quick google search did declare that butterfly weed can grow in red (though the images all look like asclepias curassavica to me...).

(Image from the Native Plant Database. Looking at this picture, I should've realized where this was going sooner...)

So I did the reasonable thing and bought two of them. I figured if the red buds somehow turned orange and were actually Butterfly Weed, then I'd be perfectly satisfied. If they turned out to be Tropical Milkweed, well, I simply would give them to my neighbor who's fond of them, or find something else to do with them.

(I feel the need to emphasize; there are a lot of people online who are in the 'if you plant tropical milkweed you're a horrible person and intentionally killing monarch butterflies' camp. I am not one of them; it's not invasive in my area of Florida, it just takes a little bit of extra managing in terms of cutting it back in October/November.)

I ended up in the same Lowe's again today, shopping for my mom, and took a peek at their plant selection. Lo and behold, I found the Butterfly Weed, and...

This sure does look like Tropical Milkweed to me, and to others in my gardening server, yet it's still labeled as 'Butterfly Weed.' Also, I didn't see any Tropical Milkweed on any of the shelves--at least, nothing labeled as Tropical Milkweed. Instead, all I saw was Tropical Milkweed disguised as Butterfly Weed.

This is, in my humble pollinator garden enthusiast opinion, a problem. At best, Lowe's--or the company they source their plants from--is mislabeling their plants on accident. Which could cause problems if people are buying the plants and putting them in a place that's not quite the right condition for them, or create severe disappointment if someone's excited to grow the native Asclepias tuberosa only to end up with something else entirely. At worst? Lowe's--or the company they source their plants from--are aware that people want to grow native milkweed and are either unable to or too lazy to grow them, and would rather try to get away with selling Tropical Milkweed--which has been growing increasingly controversial in some gardening circles--and still reap the benefits and profits of selling native milkweed species.

Alix Breeden at Daily Kos:

Companies are ripping off their diversity, equity, and inclusion masks and reaffirming the driving force behind their company-wide policies: profits above all.  Following the George Floyd protests in the summer of 2020, many companies ramped up their diversity efforts in response to a majority of U.S. voices (i.e., consumers) expressing a desire for representation.  However, as some experts speculated, company changes to workplace environments appear to have been more of a temporary effort to appease disgruntled pocketbooks. 

With felon-elect Donald Trump preparing to take the White House, some companies are leaning into Trump’s “anti-woke” and anti-DEI rhetoric and rolling back programs to make their workplaces more inclusive.  Additionally, following the Supreme Court’s June 2023 decision to strike down affirmative action in colleges, companies seemingly moved away from their diversity efforts in an apparent fear of legal repercussions.